Course Description

Measuring the success of your online advertisements is the key to an effective campaign. Online advertisements use different metrices to measure the same. These metrices are used to measure paid search, social media advertisement performances, display ad performances and many more. Different calculations with these metrices are involved for measuring the conversions, attribution and most importantly, the user engagement with your advertisement/website. This module tells you all about the advertisement metrices and the different calculations involved therewith. Real time data will be provided to make you perfect in these calculations and become an expert in digital marketing strategies.


  • Impressions
  • Clicks
  • CTR
  • Conversions
  • Attribution
  • User Engagement


  1. Over 37 lectures and 55.5 hours of content!
  2. Live project end to end software testing training Included.
  3. Learn Software Testing and Automation basics from a professional trainer from your own desk.
  4. Information packed practical training starting from basics to advanced testing techniques.
  5. Best suitable for beginners to advanced level users and who learn faster when demonstrated.
  6. Course content designed by considering current software testing technology and the job market.
  7. Practical assignments at the end of every session.
  8. Practical learning experience with live project work and examples.
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