Marketing is the process of connecting with customers and convincing them to buy a product or subscribe to a service. Marketing, no matter whichever form, is one of the most important activities that every business should use. It is impossible for any business to survive without publicity and marketing.
What is traditional marketing?
Traditional marketing is a conventional method of marketing that helps businesses to reach their semi-targeted audience using different offline advertising and promotional methods. Few popular traditional marketing mediums include:
A) Print: Newspapers, magazines etc.
B) Direct Mail: Postcards, catalogues etc.
C) Broadcast: Radio, TV etc.
D) Outdoor Marketing: Flyers, billboards etc.
What is Digital Marketing?
Digital marketing is the marketing products and services through digital channels. In digital marketing, businesses leverage digital channels like social media, search engines, and websites to connect with customers. Digital marketing utilizes these below mentioned digital channels:
1. Email Marketing
2. Social Media
3. Paid Search
4. Content Marketing
5. Search Engine Optimization
6. Video Marketing
Today, the world is moving towards digital. Millions of people spend most of their time on various online platforms. Businesses are becoming cautious about this fact and thus leveraging on the popularity of such platforms to promote their products and services.
Marketing is connecting with the right customers at the right time. As nowadays most of the customers are online, that is the place every business should focus on.
The benefits of digital marketing over traditional marketing strategies is enormous. Few of them are mentioned below:
A) Reaching the target audience: Marketing through TV commercials or hoardings does not guarantee that you reach the target audience. It may reach to many people, but it is not mandatory that those people are your target audience.
On the other hand, in Digital Marketing, you can target a specific group of audience. Like for example, you launch a new sports jacket for men. Through Google ads or Social Media ads, you can target only the males who have an interest in sports. This special feature you will not find in traditional marketing.
B) Affordable price: Marketing and advertising costs are considered as financial burdens that most of the businesses face. While for small businesses, it might be unbearable or an impossible nightmare, big businesses might not have so much problem as they might be earning millions for their marketing efforts.
If we compare traditional vs digital marketing, we will find that marketing through digital platforms is cost effective. They create a huge impact yet cost very less. By subscribing to an email marketing service provider, marketers can send direct or transactional emails to plenty of customers within a short span of time.
C) Easy to measure: The success of a digital marketing campaign can be measured easily. In the traditional marketing method, one must wait for a few weeks or at least a month to calculate the accuracy of a marketing campaign. On the other hand, through digital marketing methods, the result is immediate. One can easily find out how the campaign is performing within a fraction of minutes after the campaign is live.
Email marketing software helps users to maintain a record of how their emails are performing. Through the software, digital marketers can find out the total number of delivered emails, how many of them were read by the target audience and they can also check the conversion rates.
One such effective tool is Google Analytics. It is used for measuring certain goals to be attained on a blog or website. A Google AdWords manager helps users to track the performance of their ads about on Google search. They can even track how many people have seen their ads and calculate their conversion rates.
D) Maximum exposure: A hoarding on the street is viewed by people who live in that area or whoever is passing by. Similarly, if you put print ads in newspapers, magazines or brochures, it will only be viewed by those who read newspaper or magazines. Therefore, the exposure is very limited.
This does not happen in digital marketing. Using the right digital marketing strategy, one can reach international audiences too. If we compare digital vs traditional marketing, we will find that a digital marketing campaign gains more exposure than the traditional marketing campaign.
E) Going viral is easy: Have you ever seen people passing any print ads to each other because they liked it? It is very rare. However, with online marketing, the chances of people sharing an image or video which they liked are too high. With a single click, hundreds of people can view the campaigns thus, making the chances of going viral very high.
F) Sharing is easy: Have you ever come across someone saying that a brochure has gone viral? NO, right? Because it never happens. If you want to improve your brand’s online presence then, digital marketing is the right option.
A content marketer can create high-quality content and share it on Facebook. This will increase the reach as well as the number of shares. As there are millions of users on social media channels, the chances of engagement and growth through these channels is immense.
G) Brand development: Companies can utilize digital platforms to build their company’s brand online. An interactive and well-designed website, engaging blogs, social media posts are some of the common ways by which a brand can build a strong online presence.
H) Global reach: It is said that the world has turned into a global village. This was possible because of digitization. With digital marketing, an ad campaign can be made visible anywhere. This provides small start-ups with that chance to go worldwide through the immense exposure offered.
I) Better engagement: Cyberworld is growing at a fast pace. Let us take an example. Just imagine that you own bricks and mortar store. There are chances that the product or service that your company offers is most likely being provided by another company too.
In this competitive world, if you want to make your business stand out then, you must engage with your audience through various digital media channels. Using these platforms, businesses can answer customer queries and generate more sales. This can be achieved through regular blogs, shows, newsletters, and special offers. The basic idea is to attract the attention of your customers.
J) Wide career opportunities: With the digital marketing industry booming, the demand for digital marketers is also expanding. With more than 1,50,000 digital marketing jobs by 2020, choosing a career in digital marketing is the right choice. To become an expert in digital marketing, the first important thing to do is to get trained by experts. Additionally, if you reside in Bangalore, you will be spoilt for choices as you will find many digital marketing institutes in Bangalore.
Digital Marketing Training in Bangalore at Streamlyn Academy
Are you looking for institutes that offer digital marketing training, jobs, certification or exposure to the world of digital marketing in Bangalore? If so then, Streamlyn Academy is the right choice. The institute is different from other digital marketing training institutes in Bangalore in various aspects, like teaching methodology, trainers or placement assistance.
There are plenty of institutes, but choosing an institute that offers the best digital marketing courses in Bangalore. The training offered by Streamlyn Academy is meant for students, graduates and professionals. We, at Streamlyn Academy, offer comprehensive digital marketing courses including SEO, SEM, Social Media, Web hosting and blogging and much more.
The trainers in the institute are digital marketing professionals working in Streamlyn Media, a media publishing house in Singapore. All the trainers have several years of experience which they share with the candidates.
So, if you are among those Bangalore residents who have a dream of becoming a digital marketing expert then, Streamlyn Academy is the right place for you. Enrol today!