Affiliate marketing has obviously the potential to increase sales significantly for the retailer and for affiliates who have signed up for promoting their products. It can be defined as a kind of business where a merchant meets a publisher for promoting or advertising their products and services on their site using banners, text links.
The main objective of an affiliate marketing program is to get more customers to view these promotions and click on them, therefore redirecting them to the page from where they can buy the product or service from the merchant.
Everyone believes that to increase affiliate marketing sales, one must drive traffic. Driving traffic to your site is all good and fine, but that is not the only method for increasing sales. You can use your present customers to increase sales, and this may be a simpler process than trying to attract new customers. By improving the loyalty of the customers to you, the chances of enhancing affiliate marketing sales with high profits increases.
When your present customers trust you, you can get maximum traffic from them. It proves that at the end, it is not you who is getting huge traffic to your site, rather it is your customers who are doing the same for you. Before you start working on affiliate marketing strategies to attract more traffic so that the sales increases, you must consider several other ways to improve your sales, like offering bonuses through links, developing a sales funnel, and attract prospective consumers for trusting you.
Provide bonuses for buying via your affiliate links
As an affiliate marketer, you generally get the affiliate links along with special codes from the merchant whose products and services you are advertising. When you get clients to click on such links, they are redirected from your site to the website of your merchant for completing the sale. The code present in your link allows the mercantile to know that the sale was done from that specific link of yours, helping you attain a percentage of the sale.
In order to thank the customers for doing business with you or to encourage them to continue business with you, you can provide them huge bonuses for buying items using their affiliate links. You must make them understand that making purchases through certain links will help them earn huge bonuses.
This will keep your old customers with you as the bonuses are an indication that you appreciate them as well as the business they bring. This also implies more sales for you, which in turn shows that you have boosted your affiliate marketing sales effectively and that too without attracting new customers to buy from you.
The marketing which is done by following an affiliate marketing strategy is performance-based, offering the incentive to attract maximum customers or visitors towards the products they are selling. There is no need for the retailers to get directly involved much beyond providing affiliates the chance to sign-up to their program.
Much as an affiliate marketing program can offer a regular source of income, like other types of eCommerce, there are several methods to enhance the turnover even more.
Here are a few tried-and-tested marketing tactics you can use for improving your sales strategy.
1) Write your own reviews: If you want to encourage your potential purchasers to buy your products, you must focus more on your products and services yourself. Here you need to maintain a subtle balance between not being an open salesperson who is simply trying to “plug” items, and the need to come as they are genuinely excited about them. Find a way using which you can discuss your products in glowing terms without making yourself appear too “sales oriented.” Enthusiasm plays a vital role here.
An excellent way of getting the message across is to post short product reviews in the form of video instead of uploading the entire footage. In this regard, images are worth a thousand words. You can also inspire customers to share their own experiences of the products, posting the most interesting five-star reviews on your site.
Benefits of review-based Affiliate Program Strategies
1. In this type of Affiliate strategies, your clients will understand who you are and along with generating some good passive income, you can ensure a good reputation for yourself in the industry too.
2. You can also start an affiliate blog post that discusses strategically selected topics based on the keywords selected by you to advertise affiliate products. Following which you can simply add the associated affiliate links to it and channelize passive income for you.
3. You can also advertise an affiliate product by developing a website. For this, you just need to find out appropriate 3rd part websites and blogs and then contribute your work there. You can be a community leader, post on forum sites like Quora or Reddit, and create your authority.
4. Using Social Media in a smart way can also prove helpful.
2) Email marketing: It is one of the important things to set up a web platform to attract visitors to all-important click-throughs by making sure that you have followed the rules of the Internet that are related to strong content, planned keyword placement, and the whole design.
However, email shots provide an even more direct way of customer engagement. You promote an email list of valued clients, promising the individual customers a wide range of benefits in return for agreeing to the inclusion.
Afterward, you can communicate news of various product launches or other vital information to a wide range of potential purchasers by creating an email list and clicking a “send” button.
Benefits of email-based affiliate program strategies
1. You will know the precise contact details of those customers who are interested in your type of business
2. This will also assist you in building up the user base that you can utilize to convert your target through weekly updates or newsletters
3. Making your emails relevant, consistent and appealing is very fruitful in attracting conversions
3) Webinars: The old way of selling digital products online were a bit different from offline retail. Products would be listed on the web pages, or virtual store windows, with the hope that customers would browse them.
Affiliate marketing offers you the chance to be more proactive and interactive by joining tech innovations. It has been noted that the existing customers generally start losing interest when they are asked to read long product descriptions. However, by hosting regular webinars, you can take customer engagement to a high level, providing live discussions about the advantages of using each item.
Benefits of webinar-based affiliate marketing program strategies
1. Webinars are regarded as the trendiest affiliate marketing strategies to generate sales.
2. You can design a few sneak peeks of your webinars and upload them to YouTube or can advertise them on various social media channels
3. You can create a video of the webinar and upload on the website so that the people who were not able to attend your webinar can watch it later. This will help in better conversions and engagement
4) Become a product expert: You can generate more revenue if customers see that you have full authority on those products and services that you are promoting. In any position where any number of affiliates might be operating it might be considered as a tall order. But, it’s a question of developing confidence in the customer.
You must be bold and encouraging about the items and once you have become adapted at using the other methodologies defined here you will slowly develop authority within your domain. Ideally, you will want your clients to consider your web platform to be perfect for them to buy products. Similarly, co-operating with fellow affiliates through a top affiliate network will you known to valuable contacts.
5) Coupons: Ultimately, make it a point to reward your customers with incentives. A common method of achieving this is by offering coupons that will discount sales. This is a win-win situation because the best thing you can do to guarantee a regular turnover is to keep the customers satisfied.
Benefits of coupon-based affiliate marketing strategies
1. At first, give a discount or rebate, and this is always regarded as more profitable than a welcome
2. Secondly, coupon affiliate marketing is not very substantial on the content, therefore on the off chance that you hate uniting long blog entries, this method can be befitting for you
3. Next, there is no need to follow just one niche, you can mix and match more than one
4. Ultimately, if you want to know how you can maintain high-quality backlinks then, you will emerge as a winner as there are large numbers of spammy deal sites and coupons.
Do you want to master your affiliate marketing skills?
As you would have seen, there are many affiliate marketing strategies for beginners using which they can create a stable stream of passive income. However, for this, one must not only be aware of the strategies but also how to use them wisely. Most of the affiliate marketers who complain about unsuccessful affiliate marketing campaigns or not able to generate new leads usually make use of dated strategies.
Joining an inclusive digital marketing course that includes affiliate marketing training would be useful. If you too are interested in affiliate marketing and aim to become an affiliate marketer, join Streamlyn Academy. We are the best digital marketing training institute in Bangalore.
We have a team of certified trainers who are working professionals of Streamlyn Media with hands-on experience in affiliate marketing projects. This provides students an edge over other digital marketing training institutes in Bangalore.
Our training institute is well-equipped with excellent infrastructure for offering a real-time training experience to students. We also offer certifications in Google Analytics, Google Ads, Hubspot, and many more. We have provided placement assistance for many of our candidates in popular MNC companies, after completing the course successfully.
Contact us today to discuss the complete course details.