Have you come across the terms like organic search, social media marketing, the difference between SEM and SEO or are you hearing these for the first time? If you haven’t then, it’s the right time to groom yourself and improve your skill set!
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In today’s world when everything is getting digitized, all of us will agree to the fact that online marketing is growing. Within a short span of time, digital marketing has taken over traditional marketing and has expanded from simply a trend to a vital influence.
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Marketing is the process of connecting with customers and convincing them to buy a product or subscribe to a service. Marketing, no matter whichever form, is one of the most important activities that every business should use. It is impossible for any business to survive without publicity and marketing.
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Statistics show that by the year, 2021, Indian internet traffic would be 291 times higher than it was earlier in 2005. With such promising figures, the future will bring in plenty of digital marketing job opportunities.
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Are you a Google Ads certified professional? It is a common question asked to a candidate who is looking for a job as a PPC marketer. If the answer is yes, then the chances of you getting hired are high.
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In today’s modern world, our lives are entwined with the digital world than they were 10 years ago. More than 53% of the population in the world can access the internet from different mobile devices. In general, nearly 42% of people have access to the internet.
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Email marketing is a significant part of any business, mainly for marketers. As social media gained popularity, many online marketers started to doubt the future value of email marketing jobs. However, those ideas started declining fast as digital marketers observed that the Return on Investment (ROI) of email is the[…]
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Digital Marketing is the process of marketing products and services through different digital mediums like social media, mobile apps, internet etc. This is why it is said that digital marketers should possess the skills, knowledge and experience of many individuals.
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Around 10 years ago, there was no such job profile as a Social Media Manager. It did not exist. Facebook was merely a channel to connect with others. The terms, “Social Media Marketing” was not in the dictionary.
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There is an old saying, “Content is king”. That is applicable to all the businesses who are trying to reach and inform their clients about themselves, products or services. For marketing strategies to work, there must be something that initially draws the attention of the target audience.
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