The supply-side platform is a marketing technology platform utilized by the publishers to handle, sell and optimize the available inventories on their sites and mobile apps in an automated and efficient manner.
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The supply-side platform is a marketing technology platform utilized by the publishers to handle, sell and optimize the available inventories on their sites and mobile apps in an automated and efficient manner.
Read moreAd buying and selling were not as easy as it is today. Sit-down meetings, contracts, sit-down meetings all were at one time part of the drawn-out procedure of publishing an ad. During the past, it could take a few weeks or days.
Read moreIf your business uses online advertising, you must have heard individuals discussing how programmatic ads have changed the entire landscape.
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