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Category: Programmatic Advertising

What is RTB?

September 11, 2020 Admin Programmatic Advertising

Real-time bidding (RTB) is defined as an online advertising idea that is difficult to grasp for a programmatic advertising fresher as it might seem like it includes too many components ranging from a supply-side platform (SSP) and demand-side platform ( DSP)

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Waterfall Model Vs Header Bidding in RTB

June 20, 2020 Admin Programmatic Advertising

In today’s, ever-changing world of advertising, new methods are trends are appearing every time. So much, that sometimes it becomes hard to keep up with them.

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popular trends of programmatic advertising

Top Programmatic Advertising Trends for 2020 and Future

June 6, 2020 Admin Programmatic Advertising

Programmatic Advertising has been on a disruptive ride with several new technologies like machine learning, artificial intelligence, and voice search attracting many advertisers.

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What are the Different Types of Rich Media Ads?

March 30, 2020 Admin Programmatic Advertising

Since years, experts have contended the effectiveness of display advertising in increasing conversions. The advent of rich media display advertising has led to the development of an exciting new life into what few have regarded as a waning medium.

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What is an Ad Exchange and how it works?

December 13, 2019 Admin Programmatic Advertising

Agencies, advertisers, ad middlemen, and publishers are purchasing more of their media through ad exchanges, but there is often confusion around what they are.

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What Is Supply Side Platform And How Does It Work?

April 10, 2019 Admin Programmatic Advertising

The supply-side platform is a marketing technology platform utilized by the publishers to handle, sell and optimize the available inventories on their sites and mobile apps in an automated and efficient manner.

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What is Demand Side Platform and How it is Helpful

April 2, 2019 Admin Programmatic Advertising

Ad buying and selling were not as easy as it is today. Sit-down meetings, contracts, sit-down meetings all were at one time part of the drawn-out procedure of publishing an ad. During the past, it could take a few weeks or days.

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Learn What is Programmatic Advertising and The Way it Works

March 27, 2019 Admin Programmatic Advertising

If your business uses online advertising, you must have heard individuals discussing how programmatic ads have changed the entire landscape.

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Categories

  • Affiliate Marketing (3)
  • Content Marketing (7)
  • Digital Marketing (21)
  • Digital Marketing Career (11)
  • Email Marketing (4)
  • Programmatic Advertising (8)
  • Search Engine Marketing (SEM) (6)
  • Search Engine Optimization (SEO) (10)
  • Social Media Marketing (SMM) (9)
  • Uncategorized (1)

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