Since years, experts have contended the effectiveness of display advertising in increasing conversions. The advent of rich media display advertising has led to the development of an exciting new life into what few have regarded as a waning medium.
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Agencies, advertisers, ad middlemen, and publishers are purchasing more of their media through ad exchanges, but there is often confusion around what they are.
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The supply-side platform is a marketing technology platform utilized by the publishers to handle, sell and optimize the available inventories on their sites and mobile apps in an automated and efficient manner.
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Ad buying and selling were not as easy as it is today. Sit-down meetings, contracts, sit-down meetings all were at one time part of the drawn-out procedure of publishing an ad. During the past, it could take a few weeks or days.
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If your business uses online advertising, you must have heard individuals discussing how programmatic ads have changed the entire landscape.
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