Agencies, advertisers, ad middlemen, and publishers are purchasing more of their media through ad exchanges, but there is often confusion around what they are.
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Category: Programmatic Advertising
What Is Supply Side Platform And How Does It Work?
The supply-side platform is a marketing technology platform utilized by the publishers to handle, sell and optimize the available inventories on their sites and mobile apps in an automated and efficient manner.
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What is Demand Side Platform and How it is Helpful
Ad buying and selling were not as easy as it is today. Sit-down meetings, contracts, sit-down meetings all were at one time part of the drawn-out procedure of publishing an ad. During the past, it could take a few weeks or days.
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Learn What is Programmatic Advertising and The Way it Works
If your business uses online advertising, you must have heard individuals discussing how programmatic ads have changed the entire landscape.
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