Category: Social Media Marketing (SMM)

Instagram is a popular highly targeted visual marketing channel for your company. This social media channel can be used as an opportunity to build a loyal audience that grows with your brand.

Social media is a significant marketing channel for businesses. A few years ago, the common question was “why should businesses use social media?”. Now, the statement is changed to “how can social media help in growing a business?”

Many businesses are not sure about using Pinterest for their business, but you don’t have to be like them! There are several reasons why you should use this social media network for your business, but here are a few of them. Why Pinterest? There are several reasons that prove Pinterest[…]

Do you even remember when was the time when you logged in to your Facebook and Instagram account and scrolled all through your feed? How did you feel? Was it satisfactory or were you surprised?

Is there really a “right time” in a day to post on Facebook? If so, what is the best time to post on Facebook? Of course, when your audience is present.

Often, we hear people saying, Social media marketing does not work. The reality is Social media marketing might not be working for a certain individual because he or she probably is not doing it the right way.

Undoubtedly, social media marketing works for businesses of all kinds. But there are a lot of companies who feel that determining the actual ROI of a social media campaign is not a simple task. This has led them to boycott social media altogether.

A social media marketing strategy can be explained as the summary of everything one plans to do and hopes to achieve on social media. Social media strategy guides the actions and allows one to know whether they are achieving success or failing. Each post, like and comment included in a[…]

Around 10 years ago, there was no such job profile as a Social Media Manager. It did not exist. Facebook was merely a channel to connect with others. The terms, “Social Media Marketing” was not in the dictionary.