In today’s digitized marketplace, search engine optimization has become a topic that is on every small business owner’s mind. That is because most of the consumers are using search engines like Google to find companies, products and services that they are looking for. But, how to increase the search results?
There are various factors that are involved in search engine rankings. And improving search results is not an easy task. This is the reason why we have here put together an ultimate guide on how to improve ranking and increase the search engine optimization results. Use these tips to improve website ranking.
How much time is required to improve a website’s Google ranking?
This is a common question asked by those who want to improve their website’s ranking online. Because time is money. The answer to this question is it depends on various factors. Here are a few elements that can affect the time required for improving the ranking of a small business.
A) Skills: Does your brand has the required skill- set to improve SEO? Do you even know what is required to get started? Your knowledge in search engine optimization plays a vital role in how fast you can improve your local search ranking.
B) Budget: How much budget do you have? The larger the budget, the more you can utilize it to improve the ranking of your website. If you have a limited budget, you must be strategic about the steps you will take.
C) Competition: The more is the competition in your area and industry, the more time it may take to optimize the website. Finding out how well is your competitor is doing with their search engine optimization is also important.
D) Current website: What is the condition of your current site? The more you work on improving the various elements of your website, longer it will take to notice the changes in your Google rank.
No matter how fast you start the SEO process, seeing a change in the result will take some time. It cannot happen overnight. However, there are some steps that you can follow to increase search engine optimization results.
As mentioned earlier, the time taken to increase the search engine optimization results depend on various factors. However, there are a few steps that you can take today to enhance the chances of your website ranking higher on SERP. Here are a few ways by which you can improve your SEO.
A) Begin with an SEO audit:
One of the best ways to optimize your website is to start an SEO website audit. This will help you to identify your website’s strengths and weaknesses. After knowing the strengths and weaknesses, you can work on the weaker areas to improve.
SEO audit includes:
. Structure of your website
. Information architecture
. Present content
The main purpose of an audit is to find the areas that need attention so that you can plan a marketing strategy for improvement. Although audit alone will not improve website ranking, it is an important step in boosting your SEO efforts efficiently.
For an SEO audit, you will require large numbers of tools using which you can identify how various areas of your website are contributing to SEO. Most of the average small businesses do not have access to such kind of tools. This is the reason, why many brands decide to work with an experienced SEO company who can take care of their SEO audit and offer recommendations depending on their observation.
B) Work on improving site navigation:
Google wants to offer the best possible search engine experience to its users. This is the reason, why search engines reward those websites that offer a positive experience to the users. If the user is not able to find what they are searching for, they will probably leave your site.
This affects your bounce rate; time visitors spend on your website and the total number of pages users view. Also, if the loading time of your website is too slow then also the users will leave your website.
Bounce rate, the time a visitor spends on your website and the total number of pages viewed by them all these impacts the search engine rankings. Once your users leave your website, they can visit your competitor’s website and look for what they require.
Developing a site with a clear navigational structure helps visitors find what they are searching for in your website. The rule is one should never make a web page more than 3 clicks. This means that users should reach every page on your website in 3 clicks.
Also, your navigational menu should be labelled in a clear way so that site visitors can understand it. Moreover, your website should not have any broken links. It creates a negative impression on your site’s visitors.
C) Avoid duplicate content:
Presence of duplicate content can affect the business listing in a negative way. Google rewards those websites that have unique website content. It penalized those sites that have duplicate content. Therefore, it is very important to follow content writing tips that will help you to write quality content.
Keep checking your website regularly to avoid duplicate content. One of the common issues as far as duplicate content is concerned are some parts of your content are just like the content present in other pages available online. This can happen due to many reasons.
You can use tools like Copyscape to find duplicate content. Once the tool identifies all the duplicate contents, you should rectify it before it starts affecting your website’s SEO.
D) Make your website mobile optimized:
In order to improve organic results, mobile site optimization plays a significant role. Since 2015, Google started penalizing those websites that are not optimized for mobile use. Why?
Because more than 55% of all the searches happen from mobile devices. There are many who use sites like Yelp as the search directories and depend on google maps to manage local business listing to fulfil their needs.
Mobile optimization is not just vital for consumer businesses. B2B brands also need to ensure that their website is simple to navigate and can be operated in mobile too.
If you are a small business owner who is building his site, you must ensure that the site is designed by keeping the mobile users in mind. You must look for WordPress web design services that focus on mobile optimization to ensure that your new website is accessible to the users on mobile devices too.
If it’s been a while that your website has been designed, you must consult a web design expert to find out if your website design is mobile friendly or not. If it is not, take the necessary steps to ensure that your website is mobile responsive before you start losing mobile traffic.
E) Optimize the speed of your website:
The speed of your site is another vital factor that the Google local algorithm takes into consideration when it comes to ranking a site on SERP. The longer it takes the web page to load, the more frustrated will be the customer. The customer may leave the website and visit a competitor’s site. To avoid this, you must avoid large image files as it impacts your site’s speed.
F) Improve metadata:
If you want to rank higher on the Google search engine results page, you must make it easy for Google to interpret what the pages are about. Make sure you insert metadata or improve the current metadata of your pages. This will surely increase search engine optimization results for your website pages.
Some of the elements that you must consider while optimizing your metadata include title, description and alt tags.
Follow this practice for all your web pages or blogs that you publish on your website. Though it takes a bit extra time, it is an important way that will help you in increasing your website’s search engine optimization results.
Want help in improving your website’s search engine optimization results?
Are you a professional or a business owner who wants to improve SEO results of a website? If yes then, seeking the right training can help you do so. There are many digital marketing training centres who provide training on SEO. If you are interested in learning SEO, join Streamlyn Academy, the best digital marketing training institute in Bangalore.
The course module trains students on various aspects of a search engine like crawling, indexing, SEM, and SEO. As you must have understood search engine optimization includes various techniques to make your website rank in the 1st page of Google search results.
In Streamlyn, students are taught about all those techniques including how to write meta tags, using robot.txt and much more. The trainers cover topics like the search engine, indexing, HTTP vs FTP, Search Engine Marketing, Google Keyword Planner, Google Ads Meta Tags, indexing, search engines etc.
Interested in learning SEO? Contact us for a demo class.