How to Improve On-page SEO for Increasing Visibility of a Website

With more and more people discovering new products and services online, it has become a necessity to the success of modern organizations to implement strong on-page SEO techniques to stand unique in the result of popular search engines. The issue is, several companies have no idea how to optimize their web pages for on-page SEO.

Well, now they can get the full info here!

Here, we have listed a few practices using which you can optimize your website that in turn will make your website appear in the top search results. But let us first find out what is on-page SEO.

On- page SEO is one of the most significant processes you can utilize, not just for improving the site’s ranking but also for running successful SEO campaigns. A website is considered as the main point of all the SEO processes and if it is not optimized properly for both the users and popular search engines then, your chances of attaining success are minimal.

Before we get into details on which on-page SEO methods will be useful for boosting your SEO, let us have a look at what is on-page SEO.

What is on-page SEO?

On-page SEO is the procedure of optimizing every web page of a website for ranking higher in the Search Engine Results page (SERP). It includes both technical SEO that covers title, description and URL and content of your website.

The ultimate aim of on-page SEO is to speak the search engine language and assist the crawlers to understand the meaning and the entire context of your web pages.

Different on page SEO techniques for high rankings

1. Quality content is important: When you deal with SEO, you always should have this thing in your mind. A website with informative content can produce great results with or without SEO. A website that does not have good content will never survive with or without SEO. A point to keep in mind is a website with good content can do much better with SEO.

So, now the question is what is quality content?

Quality content is the original content. It can be anything like articles, images, text, presentations, comments, infographics etc. One should never copy or rewrite anything.

2. Content that has a text also: You should try to have text for accompanying your non-text contents. For instance, if you post videos on your site try to add a text description also. If you add an image, you should try to describe the whole image in words.

3. Useful content: Do not write content just for the sake of publishing. Before you click the publish button, ensure that the thing that goes live will add value to your website.

4. Well-researched content: Users are not interested in reading those posts that are prepared fast without doing much research. When you are guest blogging or writing for your own site, do enough research on the given topic.

Articles with LSI keywords rank better than the short articles

5. Unbiased content: If you are answering a question or writing about a specific topic ensure that whatever you write is justified.

a) Meta tags and descriptions: This is very significant for on-page SEO. When the search engines read your web pages, among several other things, they check the title, description, heading and the content of the web page. The search engines do so to understand what is the web page all about. Based on these and other factors like off page SEO, competition, domain authority, your web page will be ranked for different keywords.

b) Page titles: Each web page must have a unique title that will inform both the users and the search engines about what the page is about. A page with the title “SEO for a beginner” is much better compared to the page with the title, “index.html.” The title of the page was and still is one of the most vital on-page SEO factors.

Page title optimization tips:

A) Add keywords to the page titles: When possible, add your target keywords to the beginning of a page title. It helps the search engines understand right from beginning what are the keywords that the page is targeting.

This does not mean that you should cross the line and start by doing keyword stuffing. Doing keyword research plays an important role in SEO. If you cannot place a keyword at the starting then it is not the end. Just ensure that your target keyword is a part of the title.

B) Write short yet descriptive titles: Make sure your page title is not too long. The general advice is to keep it up to 60 characters as this is the average amount of characters that are displayed in the search results by Google.

C) Include powerful words and numbers: Having powerful words like for example, actionable, ultimate, checklist, amazing etc. makes title interesting and at the same time it also increases their click-through rate.

D) Never include your domain in the title: No need to use your domain name in the title as it will be automatically added by Google. You must use 60 characters to write a perfect page description.

E) Meta descriptions: Page description is what the searcher will find the search engine results page. It must be descriptive, about 160 characters and keep in mind, it should be unique for every page. It is your chance to advertise your web page and convince the reader to click the link and visit your website which in turn will bring traffic to your website.

Tips for writing perfect meta descriptions:

A) Do not use auto-generated descriptions: Although Google may not utilize your description, it is always better to avoid using auto-generated descriptions that at times do not make sense.

B) Add target keywords in the description: To increase web traffic and make the web page appear in the search engine results page, ensure that your description consists of a targeted keyword.

Optimizing the URL structure: Optimizing the URL of a website is very important for SEO. It has two parts, First is URL optimization and the second is URL structure. A perfect URL is the one that contains less than 255 characters and have hyphens to separate the various parts. Same like page title, an SEO friendly website URL must be short, descriptive and also include the target keyword.

Headings and Content formatting
A page must be formatted properly. You should see it like a report which should have a proper heading and subheadings.

A) The H1 Tag: Each web page must have only 1 H1 tag. If you are using WordPress then, the H1 tag will be present by default. You can either go with the default title and h1 tag or write an alternative title for your heading.

Keep in mind that the search engines show in the results what they come across in the title tag rather than what they find in the h1 tag. As far as other headings like h2, h3 are concerned, there are certain things that you must keep in mind like:

1. Do not use a single word in a heading, but make your headings useful and interesting for those readers who prefer to skim read a blog or article
2. Use headings in a hierarchy manner, i.e. first you should use the h1, then the h2 and then use the h3 and h4 heading tags.
3. Use related keywords in the subheadings

B) Content Formatting: You should not simply put some text on a web page rather make sure it is readable.
1. Use italics, bold or underline for highlighting the vital parts or info in a page
2. Use a readable font size
3. Divide the text into small paras
4. Use enough spacing between paragraphs so that it becomes easier to read

Internal linking: Internally linked pages in a website are significant for SEO as:

A) It acts as building your own web: The first step that a search engine spider does is once it finds a page it follows the links it finds on that page. It includes both external and internal links. So, if you have not done any link building within the text on your website, the search engines will simply go through the page and leave.

It is a way to allow the search engines to understand about other pages: As discussed above, when the search engines find a web page with links, they will visit and read those pages also, so you can utilize this method to inform the search engines about all the pages in your website which it has not discovered till now.

It is a method to tell the search engines about the important pages: Every site has few pages that are more important compared to others. Internal linking is one of the vital ways to pinpoint the most significant pages by sending them large numbers of internal links.

It is a method to increase the number of users who visit your site: A user who is reading your post probably will click on the link that says, Read more” about a specific topic and therefore increase both the time spent on your site and the number of pages per visit and also decrease the bounce rate.

· Mobile friendly: Nearly 60% of the searches in Google come from mobile devices. This defines that if your site is not mobile-friendly, it is not providing a good user experience to the people who visit your site, which in turn will affect your web traffic.

Generally, websites made of a responsive design do not have to worry about mobile-friendliness.

To attain maximum exposure in the search engines, increase conversion, keep your audience engaged, improve organic traffic in your website you need both off-page SEO and on-page SEO. However, the first step should be to work on on-page SEO and then move to off-page SEO.

If you want to know about more SEO tactics using which you can enhance your web results then, you should join a digital marketing training institute in Bangalore like Streamlyn Academy. We are an education initiative of Streamlyn Media, a media publishing agency with headquarters in Singapore. We offer digital marketing training to students, graduates and professionals. Our course includes classroom coaching as well as practical where our students can handle different types of projects.

We are the only institute in India that offers training on Programmatic Advertising, the future of digital marketing. Unlike other digital marketing institutes, we offer a paid internship to students during their course and also placement assistance after they finish their course.
If you are interested in learning digital marketing, join us.

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