The meaning of video marketing is not complex. In fact, it is rather simple: using a video to advertise or promote your brand, products, or services. A strong marketing campaign
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What is CTR and Why It Is Important?
In the world of online marketing, CTR stands for click-through rates. It can be defined as a metric that measures the total number of clicks
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What is Native Advertisement and Its Significance?
The simple definition of a native ad is that it is basically a paid advertisement. However, it is a paid advertisement that functions differently compared to traditional paid ads. Using written content, native ads are basically an ad that is disguised as real content by the platform.
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SEO For The Future: Here’s What You Can Expect
Introduction SEO as a field is continually evolving. With its focus on search engines, the discipline of SEO is ever-dynamic, changing according to the latest algorithm updates and new strategies. The world of SEO is highly competitive, with brands relying on aces up their sleeves to edge out their competitors[…]
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Waterfall Model Vs Header Bidding in RTB
In today’s, ever-changing world of advertising, new methods are trends are appearing every time. So much, that sometimes it becomes hard to keep up with them.
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Top Programmatic Advertising Trends for 2020 and Future
Programmatic Advertising has been on a disruptive ride with several new technologies like machine learning, artificial intelligence, and voice search attracting many advertisers.
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Leading Marketing Strategies That Businesses Must Use Currently
All of us are having a tough time as we are stuck at home, and it seems like for the coming few months we will have to deal with the crucial adaptability to the present situation.
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Why Companies Are Turning to Digital Marketing to Survive the Current Situation
In the coming few months, businesses are going to become more dependent on their digital strategy than ever. Without sounding too pessimistic, in many cases it will one of the important deciding factors in whether they will make it through this tough time.
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What are the Different Types of Rich Media Ads?
Since years, experts have contended the effectiveness of display advertising in increasing conversions. The advent of rich media display advertising has led to the development of an exciting new life into what few have regarded as a waning medium.
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Few Content Creation Apps You Must Start Using Now
Is writing your passion? It is one of the best tools you have at your fingertips that can be used for advertising an online business.
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