First propagated as a term commonly used in the early 2000s, digital marketing has been around much longer. May be, around 100 years ago, to be precise. Digital marketing or Internet advertising or Online marketing, is the act of advertising and selling products and services by
Read more
The meaning of video marketing is not complex. In fact, it is rather simple: using a video to advertise or promote your brand, products, or services. A strong marketing campaign
Read more
In the world of online marketing, CTR stands for click-through rates. It can be defined as a metric that measures the total number of clicks
Read more
The simple definition of a native ad is that it is basically a paid advertisement. However, it is a paid advertisement that functions differently compared to traditional paid ads. Using written content, native ads are basically an ad that is disguised as real content by the platform.
Read more
Introduction SEO as a field is continually evolving. With its focus on search engines, the discipline of SEO is ever-dynamic, changing according to the latest algorithm updates and new strategies. The world of SEO is highly competitive, with brands relying on aces up their sleeves to edge out their competitors[…]
Read more
In today’s, ever-changing world of advertising, new methods are trends are appearing every time. So much, that sometimes it becomes hard to keep up with them.
Read more
Programmatic Advertising has been on a disruptive ride with several new technologies like machine learning, artificial intelligence, and voice search attracting many advertisers.
Read more
All of us are having a tough time as we are stuck at home, and it seems like for the coming few months we will have to deal with the crucial adaptability to the present situation.
Read more
In the coming few months, businesses are going to become more dependent on their digital strategy than ever. Without sounding too pessimistic, in many cases it is one of the important deciding factors in whether they will make it through this tough time.
Read more
Since years, experts have contended the effectiveness of display advertising in increasing conversions. The advent of rich media display advertising has led to the development of an exciting new life into what few have regarded as a waning medium.
Read more