Digital Marketing is the process of marketing products and services through different digital mediums like social media, mobile apps, internet etc. This is why it is said that digital marketers should possess the skills, knowledge and experience of many individuals.
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Around 10 years ago, there was no such job profile as a Social Media Manager. It did not exist. Facebook was merely a channel to connect with others. The terms, “Social Media Marketing” was not in the dictionary.
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There is an old saying, “Content is king”. That is applicable to all the businesses who are trying to reach and inform their clients about themselves, products or services. For marketing strategies to work, there must be something that initially draws the attention of the target audience.
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Gone are the days when businesses used traditional marketing for advertising and business promotions. Nowadays, to achieve business goals, a blend of both conventional and digital marketing is required.
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We cannot deny the fact that today almost all businesses are including digital marketing in their promotion activities. With the upsurge in the demand for digital marketers outweighing the supply, there are a lot of opportunities out there for those who want to build a career in this field. So,[…]
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In this fast-moving era, everyone is competing in some way or the other. With digitization, the demand to grow digitally has become the trend. Bangalore, being the IT hub of India is flooded with loads of digital marketing companies.
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