Many businesses are not sure about using Pinterest for their business, but you don’t have to be like them! There are several reasons why you should use this social media network for your business, but here are a few of them.
There are several reasons that prove Pinterest as a great platform for businesses. It helps in introducing your businesses and blog to a whole world of a new audience. A single pin can lead to ten pins, which in turn can lead to another ten pins, and so on.
Advantages of using Pinterest
- Increased awareness
- New leads
- Blog traffic
- Increased sales
There are a few misconceptions about Pinterest. Let us have a look at some of them:
- Pinterest is only used by women (though most of the audience is females)
- People use this social media platform for pinning food and wedding content (home décor, clothing, and travel pins are also there)
- Target audience is not on Pinterest
- No time for any other social network
Many of you would probably be surprised to find:
- Pinterest is one of the largest website traffic drivers in this world
- The popularity of Pinterest spans various generations
- In 2012, many regarded Pinterest to be one of the fastest-growing sites in the history
- Pinterest is 80% more viral and more effective when it comes to generating leads
So, let us find out some of the top 6 reasons why you should start using Pinterest for your business, no matter what kind of business it is!
Pinterest helps in converting more browsers into customers
Pinterest is one of the best social media platforms that help in reducing the number of steps from invention to the conversion, making it simpler for customers to get straight to the source. Visitors from Pinterest are more likely to get converted to leads or sales much faster when compared to other social media sources.
Sometimes it is right to consider Pinterest as a huge, visual search engine. Often, people turn to it during the research stage of their planning. They also use Pinterest for inspiration. You must have found people who try new recipes which they saw on Pinterest.
Pinterest attracts a lot of traffic
Pinterest is an excellent tool that helps in increasing backlinks to your website, which, in turn, attracts more traffic. It is more effective at attracting traffic back to a site more when compared to another social media source. The upsurge in traffic generally depends on good content. If you are creating and sharing good content that your audience prefers, they will preferably follow your links. Good content on Pinterest begins with developing attractive visuals.
More pins give you more inbound links
As every pin includes a link, it makes it simple to lead it back to the real source of the image. Just imagine how many visitors you can bring to your site by posting images of your products on this social media platform. Often, this is a forgotten part. You should never underestimate the power of an image search.
User engagement is very high
Pinterest users seem pretty content for just finding and sharing things with groups of small people. This proves to be good for business. Why? It signifies that your pins are more likely to be noticed, and even become viral!
Pinterest integrates with your Facebook profile, website, and Twitter account
Why is this considered a good thing? Because it helps users to post pins to their news feeds automatically so that others can see. Although we are not huge fans of cross-platform posting, many people find it helpful. If you depend on automation, you might try to do that much. You may want to spend some time on social media strategy too.
Find what your audience prefers
One of the best things you can do with this social media platform is one can use it for finding what is trending currently. Follow someone who follows you to find what inspires them. This way you will have a first-person look into their mind. Pinterest gives you the opportunity to watch and understand what is trending today and use that info to display your products and offers.