Digital Marketing is the process of marketing products and services through different digital mediums like social media, mobile apps, internet etc. This is why it is said that digital marketers should possess the skills, knowledge and experience of many individuals.
Digital marketing includes fields like social media, SEO, content marketing and much more, so an individual who wants to succeed in this industry should have knowledge in all these fields. A digital marketing professional has the responsibility to grow a business by increasing customer base, sales and market reach.
Therefore, to build a career in digital marketing, one requires specific skills, knowledge and qualities. Here are a few important traits that you must possess to become a successful and competent digital marketing expert.
A digital marketing professional should be goal oriented. Focusing on how to attain the goal is an important aspect of digital marketing. Ultimately, a company desires to fulfil its objectives be it closing a certain sale, generating new leads and so on. Therefore, to fulfil these goals, one must be result-oriented or goal oriented.
For instance, a new startup may require lots of new leads within a short span of time. In such a situation, a digital marketing manager will be asked to allocate the right budget to different channels and ad campaigns, analyze and track the performance. Also, he/ she has to optimize ad campaigns to reach the goal and objective of the company.
· Analytical Thinker
As a digital marketing professional, you must keep a check on how your advertising campaigns are performing, analyze your budget and spend it in the right way. Also, you need to find new ways to promote the business and optimize your advertising campaigns. Therefore, strong analytical skills are one of the important skills required to become a digital marketing analyst.
A digital marketing professional must be aware of the various metrics and parameters associated with Social Media ads, Google Analytics, Google Ads etc like Click through Rate (CTR), Impressions, bidding amount, bounce rate and many more. Having a basic idea about all this is very important. He/she must set and optimize these parameters depending on the company’s goals.
· Adaptable and Flexible
Today’s job market is ever changing with time and so is digital marketing. New practices, channels, technologies and therefore, new opportunities are constantly evolving with time. Therefore, flexibility and adaptability are some of the important qualities digital marketer should possess.
Let’s take an example. When Instagram came into existence as a social media marketing channel, it attracted lots of online marketers and brands. Instagram is different from Twitter and Facebook. It deals with high-dimension images and short videos. So, the marketing on Instagram is also different from the one done in other social media channels.
All the online marketers adapted to it fast and utilized this new social media platform in an efficient manner. It is very important that a digital marketing expert is aware of all the search engines algorithms.
· Strong Communication Skills
Along with having a sound digital marketing knowledge, a digital marketing specialist should have strong communications skills too. One of the important qualities a digital marketing specialist is to communicate and express thoughts in an efficient way. Effective communication is an important marketing skill that helps in conveying the value of a company to its consumers.
· Passionate About Learning New Things
If you are interested in digital marketing, you must learn new things every day. As it is a field that keeps evolving, you must keep yourself updated with the current trends. There are various ways by which you can keep yourself updated with the latest digital trends and practices. Few of them are:
1) Attending conferences
2) Building a network with other digital marketing experts
3) Keeping yourself updated with industry news, algorithm changes etc.
4) Learning new skills like web analytics, copywriting and website development
· Trustworthy, Reliable and Dedicated
You must be hardworking, reliable, and a dedicated person who goes that extra mile to finish the task. As a digital marketing professional, you need to coordinate with your co-workers and clients too, so building a good rapport with them is very important.
· Having A Strong Desire To Grow Brands
The main objective of digital marketing is to help brands attain exposure, generate new leads, build a strong online presence and increase sales. In today’s digital world, where people are dependant on the internet for almost everything, every company should have a strong online presence.
Online marketers should have the passion to make the business grow because a company’s achievements are theirs too. All successful digital marketing experts tend to have a love for learning new things. They are self-starters, passionate about what they do, and who works independently. They have the leadership quality in them along with strong communication skills.
Do you believe that you have all the “soft skills” mentioned here? If so, you can be a good digital marketing specialist. However, having these soft skills is not enough. You must know the basics of digital marketing.
Now, from where can you learn that? Streamlyn Academy is the answer. Being one of the top digital marketing training institutes in Bangalore, Streamlyn equips students with the updated skills and knowledge that are required to become an expert.
The classes are conducted by industry experts who help students to understand each topic through both practical and theory classes. Students are also provided paid internship during the course. The placement cell has tie-ups with top companies where the students are placed with a high salary package. Want to know more about the institution? Contact us today.