Steps to Create a Content Marketing Calendar

It’s that time again when you must write another blog post. But what happens if you do not have any clue about what you are going to write? You may spend hours gazing at other blogs, spending time in Quora to find what others are asking, or just reviewing your existing content for getting new ideas- all these only to find a topic on which you can start creating content.

It can leave you exhausted, mainly when you have to look for a blog post idea every time when you are asked to write new blog posts. And with time, writing pieces of content will gradually become a chore, instead of your passion.

There was a time when blogging was fun to you and you could come up with 20 blog post ideas in a minute until now when you are finding it difficult to come up with an idea for another post. What happened? You are not alone as this is a situation that most of the bloggers face. One of the biggest problems most of the bloggers face during writing a blog or article is right planning and creating unique content daily.

Bloggers do not have a posting consistency, no fixed editorial procedure and no time to develop a content strategy. This situation is understandable.

There are bloggers who are their own editor, graphic designer, marketer, social media marketer and more. It becomes difficult for an individual with all these responsibilities to plan the content beforehand.

However, there are many blogs that remain popular for years. There is a secret behind this. Obviously, they have useful and unique content that attracts people, but another reason why these blogs remain popular for many years is that the writer preplanned things.

And one of the best ways to do is to create a content calendar. It may sound easy, but for many, creating an editorial calendar and following it strictly is often a difficult task.

What is a content calendar?

A content calendar is what it exactly sounds like. It is a calendar that a content team uses to plan the content for a blog, marketing efforts and all the social media accounts. Generally, a content calendar includes all the necessary information that is required while planning a post, including the content marketing strategy, titles, priority levels, about the authors, dates of posting the blogs, special events and holidays, channels used for distributing your content and more.

With the right content marketing tool, you can easily plan your blog postings along with your social media posts, content marketing campaigns and various other marketing efforts. The benefit that you will enjoy by using editorial calendars is you can have a proper publishing schedule and plan every aspect of your blog posts. Overall, it helps you to save time and things will flow in a much better way.

Why you need content calendar tools?

The main objective of creating a content calendar is to organize your ideas so that you can implement your ideas into actions in the coming future. There are many bloggers who avoid a content calendar as they do not know how to create one. This makes them rely on last-minute responsibilities to keep their blogs running.

If you know how to set up a content calendar then, you can plan your work well in advance. With a content calendar, you can stay in control of your blog posts. When you draft your blogs in advance, you can make the necessary edits, if required. If you find that one blog of yours is more important than others, you can switch over easily.

Ultimately, a content calendar is one of the best ways to ensure your readers that your website and marketing efforts are interconnected. If you are posting content on one topic on your blog, you will want to market that same content through your email list and social media accounts too. With advance planning, social media posting also becomes an easy and simple task. You can line up all your social sharing so that they focus on one main goal, complementing each other in a perfect way.

How to build a content calendar: A step-by-step guide

While it is best to build a content calendar for an entire year, you can begin with a month plan until you get acquainted with the whole process.

Here are a few steps for creating a content calendar

A) Determine your objectives for your goals: The first is to outline your objectives. If you are planning to make money, what is your plan to reach there? Are you planning to run ads? Do you own a subscription-based product, like for example, a learning course?

Are you planning to do the marketing of an eBook? Ultimately, you must come up with ideas using which your content can reach maximum people.

B) Make a note of important dates: Once you have your objectives in mind, start writing down the most significant dates for your blog posts. For many, holidays are important, so do not forget to make a note of such dates. Next step you should consider those dates that match up with the goals that you had created earlier.

C) Evaluate your existing content and marketing inventories: There are many bloggers who have some content that has not been posted on their blog section. You possibly do, too, even if such assets are simply ideas that are floating in your mind. For this, you must list all these assets in one place. Do you have any blog which you have not posted yet?

Do you have a list of ideas that you have not used till now? Do you have infographics, photos and any other kind of media file that you can use? All these are great options to begin your future content marketing planning.

D) Organize your ideas: Now, you can keep your ideas in an organized way. Keeping your ideas, significant dates and current assets in your mind, you must start to plan some of your contents for a year. Noting all the points on a paper might not look good on a paper, therefore use a scratch paper or a blank document. Once you note down all your ideas, by the end of the year you will have plenty of post ideas with you.

E) Determine your publishing schedule: With all the notes handy, you can ultimately start creating your posting schedule. First, you will have to determine how often you are going to post. Are you planning to post weekly, regularly or bi-weekly? Whatever is the schedule, stick to it.

Consistency will make your blog look professional and will also help you to be on a track. By using the ideas that you have generated earlier, plan the upcoming posts for a year. When done, ensure that it matches with your objectives.

F) Add your marketing plans: Ultimately, it is the time to consider the plan about what are the different marketing techniques you are planning for the year. These should act as a support for the content that you have developed and should finally help you in attaining your objectives too. Use google sheets to plan all social media posts, including the images as well as captions, email campaigns, and ads that you are planning to buy.

Maintaining a blog is not a simple job. Your day-to-day life probably has many tasks in your “to-do-list” and it may get difficult at times to keep all the things organized. By using content calendar templates, you can create a content calendar in an easy way. In no time, your blogging life will be simpler and more cohesive than ever.

Another thing that can make your content marketing or blogging life simple is the right training. For this, you must enrol in a digital marketing training institution like Streamlyn Academy. The institute is known for offering the best digital marketing training course in Bangalore.

We train students, graduates and professionals. Our trainers are full-time digital marketers in Streamlyn Media, a media publishing agency with headquarters in Singapore.

We are the only institute in India that teaches Programmatic Advertising. Our course focuses on the basics of digital marketing, web hosting and blogging, analytics tracking, search engine marketing and much more.

We offer paid internship and placement assistance to students too. Do you want to build a career in blogging or want more information on content marketing? If so, contact us. We will guide you in every step towards a successful career.

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