Are you a graduate, a traditional marketer, or a tech-savvy entrepreneur who is looking for a career change? Do you want to excel in a field that boasts infinite learning opportunities and the ability for swift personal growth? If you want to become an online marketing professional, here are a few tips to become a digital marketing professional in 2020.
In today’s world, our lives are getting more and more connected with the digital world than they were earlier. In fact, more than half of the world’s population knows to access the internet from different mobile devices, with around 42% of people having access to the internet. With so many individuals playing, shopping, and working online, it is no wonder that the world of digital marketing is growing day by day. From maintaining significance in their consumer’s mind to building a profitable brand, companies, businesses, or organizations are investing a lot in digital marketing.
Whether you want to choose digital marketing as a career option or want to improve your skills, you can follow certain steps and tactics to achieve success in this field. Between working as a freelancer or choosing a high-level online marketing position in a company, there are varieties of jobs for those with up-to-date and relevant skills.
With more than 2 million jobs available and the growing use of the Internet- there has never been the right time to start a new career as a digital marketer. Before we get into the tips to become a digital marketing professional in 2020, let us first understand what digital marketing is.
What is Digital Marketing?
Digital Marketing is the combination of all marketing efforts that an organization uses through digital media to connect with potential consumers, like email, websites, social media, and search engines. Marketers connect with customers on devices like tablets, laptops, and phones. It involves understanding where your potential clients will be online, which tool they will use to connect, and meeting them there.
Online marketing differs from traditional marketing in many ways. Digital marketing focuses on offering value to potential clients where and when they require it. The objective of online marketing efforts is to put what an individual wants or requires them in front of them.
Digital marketing is a huge term and there are several specialized jobs involved in the industry, including social media management, data and analytics, SEO, PPC, and content marketing to name some.
Growing Digital Marketing Job Market
Nowadays, companies understand the importance of digital marketing. They know they must turn their marketing efforts as well as budgets to digital. 4 out of 10 marketing job listings now ask for online marketing skills. This shows that digital marketing is on the rise. For instance, a study shows that SEO jobs increased by 43 percent between 2017 and 2018 whereas content marketing jobs increased by 33 percent at the same time.
However, individuals who were qualified to do these jobs is not keeping the pace. As per the data reported by MarketingProfs, more than half of the businesses struggle hard to find skilled professionals for advertising positions, with around 46 percent mentioning the search as somewhat challenging and 7 percent claiming it to be quite challenging. Another study states that the demand for online marketing talent was about 56 percent in the year 2017 but the supply was only about 24 percent.
Though this is bad news for businesses who are trying to appoint the employees they require, this means there are a lot of opportunities for those who have the important online marketing skills, whether they focus on a niche area like SEM or acquire advanced digital marketing training.
So, what can you do to become the in-demand digital marketing professional companies are looking for? Here are a few important tips to become a digital marketing professional in 2020.
- Attend networking events
Though information and knowledge on online marketing are widely available from different sources like online articles and podcasts, investing in a trip to an expert conference provides you several benefits that other sources cannot.
At these networking events or conferences, you get the opportunity to listen to worldwide industry experts, take suggestions from best-in-class online marketing experts, and attain a glimpse of the direction that the online advertising industry is having. They are full of interesting events, lessons, and workshops, all used for improving your skills and grow your understanding of what you do and why you do. Not only can these international or local conferences help you to improve your professional skills, but they also offer you the opportunity to build better professional interpersonal relationships.
- Learn from online marketing brands and entrepreneurs
If you are a beginner in the field of digital marketing, making the investment in an expert online marketing conference may sound like too huge of a leap. Fortunately, there is a wide variety of informative and progressive content online that focuses on making your career in the field of digital marketing success.
These online marketing “thought leaders” have the knowledge, expertise, and experience required to create online content that is exceptionally accessible for the beginners. And since most of these thought leaders are online marketers themselves, they are aware of the different methods used for making their content available in the search engines when a user searches for it.
You must have seen articles from online marketing experts like Service as a Software (SaaS) providers like HubSpot and Neil Patel. These experts have created content that is directed towards both the newcomers in the industry and high-level marketers. Advice from these experts can help you to reach your objectives as an online marketer.
- Connect with Like-Minded people
Connecting with like-minded individuals is one of the significant tips to become a digital marketing professional in 2020. As an online marketer, a huge part of what you are creating communities online. Whether it is your personal brand or a worldwide organization, an active community can help in making or breaking your business. So, why would not you want to be involved in a like-minded community of online marketers?
Active online marketing communities either offline or online can help you to identify the significance of what you do and how it fits perfectly within the “huge picture” of your life and your business. When you are able to speak about your frustrations openly or just ask a question regarding an era of online marketing you are unfamiliar with, you can attain confidence in your abilities and force yourself to both try and learn new processes and strategies.
- Join an Online Marketing Internship
With most of the internship position, many people take them for the chance to be exposed to a skilled environment that pushes their skills forward. An internship is most of the time challenging, but when you are surrounded by the right team of expert marketers, you can learn from both the successes and mistakes they have experienced over several years.
An internship can not only help you to expand your online marketing experience and portfolio, but it can assist you to determine what you understand in a specific work environment. As there are so many facets of online marketing, you may find that you understand solitude while trying to write content, or instead that you thrive finishing a collaborative content marketing strategy to launch a new product or service.
Though you can take your time to learn and experience different modes of online marketing for yourself, an internship will help you to experience the real word roadblocks that marketers should overcome and the processes that assist them to become the renowned marketing team that they are.
- Become a member of a professional body
Do you know that becoming a licensed member of a professional body is not just a service-based career like solicitor, doctor, or architect? Online marketing is an important and growing industry in this world, indicating that being a member of an expert online marketing representative body can assist you to stand out from the competitors while trying to find your dream job.
Often, becoming an important part of a professional body can only be attained after completing a certificate program. For online marketers, a Digital Marketing Professional Certification training course can qualify you to become a certified online marketing professional. These courses often cover important facets of online marketing. These include:
- PPC marketing
- Social Media Management
- Email Marketing
- Keep yourself updated with the State of Digital Marketing
In a similar way that apps, programs, and social media platforms are evolving, so is the best way in which online marketers must interact with customers. From keeping up with different trendy online acronyms to knowing how artificial intelligence (AI) is affecting the way people utilize technology, the world of online marketing is changing, and it takes flexible online marketers to keep up.
To become a professional digital marketer, ensure that you are staying up to date with valuable content, industry issues, and different updates.
What is the good news? Keeping up with the online marketing industry is not difficult. Incredibly informative podcasts on the subject are available, and sites like the Content Marketing Institute and Buffer write clear and well-researched pieces on everything you would want to know about online marketing.
No matter whether you subscribe to these publications to get regular notifications about new content in your mailbox or prefer to tune into a podcast on your morning commute, this newly founded understanding of your industry and its inner workings can help you to become an online marketing professional.
- Practice Constant Learning
Though education can be an important asset to one’s career in digital marketing, learning must not stop when school is over. Investing in training throughout your online marketing career can assist you to become a professional digital marketer with a varied skill set.
As discussed above, the online marketing industry is continually evolving, signifying that your knowledge of the industry should also be. A career in online marketing permits you to follow your curiosities by taking the benefit of available training sessions.
As you know, you are likely to follow a certification or course if it is an area in which you have an interest. Want to know how PPC ads work? Want to learn what are the factors that can create a persuasive sales page that receives results? There are a lot of online skills training courses available both offline and online, so make sure you invest in your career.
- Follow digital marketing experts
Today, digital marketers understand the fact that this field is growing at such an alarming rate that sharing industry secrets is not creating competition or taking business away. Many online marketers will not just tell you what they did, but they will share their case studies. Watch them, listen to them, and sign up for receiving their emails.
- Build strong networks
You want to be a digital marketing professional, so go where you can interact with many digital marketers. Attend networking conferences or sign up for different online groups. Most often, it is from these places that unexpected opportunities arise, and they can be a great learning experience for you.
- Learn PPC Advertising
A huge amount of your budget and time will be allocated on managing PPC campaigns either on Facebook or Google Ads. As an online marketing professional, you must know about the various kinds of campaigns that you can run and how to rightly measure and check the results.
Based on the size of your industry and team, it is common for an online marketing campaign to only have PPC campaigns running so mastering PPC is more than important.
- Implement Content Marketing Campaigns
To power all your online marketing campaigns, you require content that has these characteristics:
- Satisfies the user intent
- Interesting for the users to read
- Optimized for every platform
- Generates leads, conversions, and rankings
- Content can be in the form of video, audio, or text and can be in various formats like articles, YouTube videos, podcasts, landing pages, etc
As an online marketing professional, you must prepare a plan on what kind of content to produce and when and how to measure the performance of each type of content.
This is what content marketing is all about.
In a well-structured online marketing team, your job will not be able to offer the content, but it is your responsibility to make sure that the right kind of content is produced for various campaigns.
- Learn how email marketing works
Email is still considered as one of the most popular selling tools. Despite the growth of social media networks, marketers make use of email marketing to finalize a sale, attain more leads, and engage with their consumers.
Usually, Email marketing is the last step in the sales funnel. All other online marketing campaigns generate leads for email marketing, and email marketing will ultimately do the sales through a series of targeted emails.
In most of the teams, the role of email marketing professional seems to be missing so the responsibility of running different email marketing campaigns fall directly under the guidance of the online marketing manager.
If you want to become an online marketing expert, you must have these three things in mind:
- You must know how to use digital marketing channels
- Online marketing is a dynamic industry and constant learning is a part of the regular routine of an online marketing professional
- The compensation and salary depend a lot on several years of experience and results
- You do not need to have a formal university degree, though there are several schools that provide online marketing degrees
If you are interested in learning and putting on the required effort, then nothing can stop you from starting a career in online marketing.
Becoming a Digital Marketing Professional
The tips to become a digital marketing professional in 2020 mentioned above are designed to help you learn, grow, and excel as an online marketer, both offline and online. A career in digital marketing can be rewarding, permitting you to understand both your own objectives and the world around you.
Whether you want to start a successful self-run online marketing business and brand or want to grow in your current position, then you will be glad to know that the digital marketing industry has a lot of opportunities. So, follow our tips to become a digital marketing professional in 2020 and be an expert.