Would you like to get more and more customers to your business?
That is a linguistic question. If you have your own business, you want more and more customers. Running a business is hard. You might have a bunch of existing customers, but you must ensure that you get more and more new people.
Keeping your website updated can be difficult. And your SEO might require a serious update- or maybe you have never given much importance to it, by thinking that it is too costly or too difficult.
Fortunately, you are not alone who is facing the same situation and have the same thinking process.
If you focus on your efforts, schedule a fixed time, and follow the steps mentioned here. You can build a smart SEO strategy that will assist you to outshine most of your competitors and find clients who are right for your business. One of the best ways to improve SEO is to follow local SEO.
Local SEO plays a vital role for small businesses that operate on a regional, unlike national level. While national SEO mainly focuses on ranking in the search volumes across the nation, local search engine optimization prioritizes appearing on the SERP’s in a certain location. This strategy depends on advertising your brand, products, and services to local businesses and customers.
Optimizing your local searches results in more leads, website traffic, and conversions as the strategy is more pertinent to your local clients. Think of this strategy to assist you to compete more efficiently against the popular national brands that have end number of resources to spend.
By focusing on local SEO tools, you can understand how popular brands optimize local keywords and depend on brand recognition, rather than focusing on value propositions, to attract more traffic.
Several studies have proved that if a business does not use local SEO strategies, it will be difficult for them to attain huge website traffic in the future.
Here are a few ways using which you can make your local SEO success.
A. Create and optimize Google My Business Account- To start, you must claim your business on Google My Business. This will create a presence for your business free of cost on the search engine, and it also means that your business will be published on Google Maps. Not only the name of your business will appear in the search results in all the devices, but if your business is authenticated by Google then, it could also occupy a position in the sidebar area of Google search.
In order to optimize Google My Business, ensure that:
a) Listing is verified
b) You provide up-to-date and accurate information
c) Include your business logo, operation hours, payment modes, products and services that you sell, and several images
d) Encourage your clients for reviewing your business online
e) Respond to Google reviews politely
f) Create your content within your account with Google posts
B. Leave a review from satisfied customers- Asking your customers to write good reviews for your business not only optimizes your presence in Google My Business; it also encourages more and more local clients to purchase from you. It has been shown by several studies that nearly 85% of customers believe that online reviews are similar to personal recommendations.
Here are a few tips to encourage the customers to leave positive reviews about your business:
a) Once the sale is closed, ask for a review in person
b) Send an email after the purchase is done or text asking the clients to leave a review online
c) You must respond to fake reviews, if any, in a professional manner. You must thank your reviewers and address the complaints, if any, in a polite manner
C. Optimize for the voice search- In the coming years, voice search will grow. Therefore, in local SEO, it is important to optimize how people ask queries when they speak into devices when opposed to how they type out searches. Basically, your clients use long-tail keywords while doing voice searches when compared to the regular search. Due to this, you will have to adjust the search engine optimization of your content.
It is important to consider user intent while optimizing for voice, as these searches are often performed when the user wants a specific piece of information. If a customer makes use of voice search to ask about your business hours, the information should be readily available.
D. Create content on local stories or events- You must create stories that focus in and around some local events or stories. It helps in grabbing the attention of local customers.
Some of the important strategies include:
1. Writing blog posts around the local activities, events, and stories
2. Setting up location-specific pages on your site with high-quality content if you serve different areas in a region
Let us say you are the owner of a local real estate business. You can make different pages, one for each location, where you can show local content around events or news or changes in the local real estate market. This strategy can assist you in improving the ranking signals for each location.
E. Mobile optimization- Nowadays, the number of people visiting a website on mobile is growing. Several researches have determined that traffic from the local searches can be mainly lucrative, with a remarkable percentage of all mobile searches that exhibit local intent creating offline, in-store visits within a time frame of 24 hours. This makes it clear that you must optimize your site for mobile if you want to rule the world of local SEO.
Tips to attain this:
· Ensure that your website loads fast (preferably not more than 3 seconds)
· Utilize big fonts that are easy to read
· Make use of images and copies sparingly, conveying just the information you require
· Guarantee intuitive User Interface for great user experience
Google’s keyword planner allows to filter the keyword searches depending on the location so that you get an idea of the popular search terms for a specific region. This helps in creating a list of locally relevant keywords that need to be targeted. Once you have those keywords, they should make appearances make sure your website’s content has all the keywords.
Also, include mentions of area-specific landmarks and the hotspots in your content. For example, if your local restaurant serves dinner in Seattle, you must include references like “dining by the Space Needle” or “few steps from Space Needle” on your website.
F. Use location pages or a location-specific about us page– Location pages are very important if your business is present in more than one location in an area. These pages must provide the following, at a minimum:
· Name, address, and phone number
· Opening and closing hours of your store
· Individualized description
· Google Maps attached to every location page
Be cautious when you have several locations, as you must write unique content for each web page.
If you have only one location, designing an “About Us” page that focuses on local, the right information is important. For instance, if you have a florist store, your “About Us” page is the right place to mention your store’s involvement in supplying flowers for any processions in your city or town.
G. Use online business directories- There are many business directories online. If you want to improve the SEO rankings, using these online directories can also prove to be helpful. Getting your business name, address, and phone number in those directories will help in improving local search rankings.
Your company listing must include the following basics:
· Right business name, contact number, and address consistent across all online directories
· Backlinks to your site
· A thorough description of your business
H. Focus on the link signals- Link signals are considered as the first and the most important factor for the local search results and for the localized organic results, individually. Link signals are the backlinks that point towards your website. It is significant to attain links to boost your local SEO, but their quality is vital.
Here are a few tips on attaining high-quality backlinks:
a) Come up with creative blog post ideas
b) Start writing blog posts that have high-quality content on your website so that others will want to link to your content
c) Do guest blogging on different topics and publish on different reputable websites that have a high domain authority
d) Engage with the local influencers on social media or through email asking them to read your post and link back to you
I. Create a dedicated webpage for each product or service offered by you- While it can be tempting to lump all your products and services together in a single page, you should avoid doing so. Instead, it is better to dedicate a whole new page altogether to display your products and services. Your local SEO will not be considered powerful if you dump everything in one page as the search engines will not consider your brand as an authority in a certain area. This drops your ranking possibilities.
If your business does not have any products or services but have a presence in various locations, just use the location-based content for each web page. For example, “dental marketing” will change to “Seattle dental marketing.”
SEO keeps on changing rapidly. You never know when Google will discover new features on its SERP’s for local searches, but you can count on such changes coming. Therefore, it is important to stay always at the top of the local SEO results. By following these actionable items, you can ensure that your business does not just enjoy the benefit of local searches but also your business has a solid foundation when new SEO features are discovered.
If you want to know more about local SEO or tricks using which you can improve your local search ranking then, seeking digital marketing training from a reputable institute can be helpful. Join Streamlyn Academy in Bangalore to learn everything about digital marketing. The institute is popular in offering the best digital marketing training course in Bangalore. The SEO course module in Streamlyn trains students on different aspects of a search engine like crawling, indexing, SEM, and SEO.
SEO requires various methods to rank your website on the first page of Google search results. Here, students are taught about the meta tags and the various kinds of links. The SEO course module also includes the various layers of the internet.
This module discusses robot.txt which are the basic standards utilized by websites for communicating with the web crawlers and web robots.
Apart from SEO, you also learn Search Engine Marketing in a detailed way in this course module. Students are trained in PPC ads with live examples. We have practical classes where students are asked to work with Google Ads, Google Keyword Planner, and SEO.
Want to build a career in any field of digital marketing? Join us!