Instagram is a popular highly targeted visual marketing channel for your company. This social media channel can be used as an opportunity to build a loyal audience that grows with your brand.
In fact, more than 500 million Instagram users browse the app regularly. However, like any other social media network, there are right ways, wrong ways and smart ways to use Instagram.
Here, we will tell you how to use Instagram efficiently to increase engagement and grow the number of followers with time- one that is full of real followers, and not fake accounts.
Use the right Instagram hashtags
Your objective on Instagram is to engage your existing audience daily while also increasing the number of followers. Posting new, engaging and interesting photos will satisfy the first necessity, but to start growing you must use hashtags while posting your photos. Using hashtags make it easy for people to find your photos who search for those exact terms.
So, which hashtags should you use? Just like other social media sites, Instagram users use certain hashtags over other hashtags. If you use popular Instagram hashtags within your photos, your possibility to reach new users increases and at the same time your chances of being found also increases.
Using hashtags and using the right tag, both are totally different things. Before tagging your photos properly, you will need to find and use the most relevant hashtags. This means doing the right research to ensure that you are using the right hashtags that not only define your brand, but they are also being searched maximum time on Instagram.
Use the right filters
Keyword hashtags are not the only thing on which you should focus. The Instagram community favours to specific photo filters compared to others. Using those preferred filters can influence your engagement.
Post stories at the right time
Along with adding the appropriate hashtags and using the right filters, you should also consider the timing of your Instagram posts. A targeted approach is to analyse what has worked and what has not for you during the past. You can also refer to the insight from Instagram Analytics for Business accounts at free of cost. You can consider using a social media scheduling tool to schedule and publish your posts automatically on your behalf when your audience is engaged the most.
Steal the Instagram followers of your opponent
One of the easiest ways to find and attract a new follower on Instagram is by seeking out your competitors’ Instagram accounts and engaging with their followers. Following your competitor’s account shows that these people already like the kind of products your brand is dealing with. So, how do you steal the followers of your competitors? By engaging with them. There are different ways to engage with Instagram users and the more effort you put in, the more followers and repeat engagement you will get.
Three types of engagement on Instagram are:
- Follow a user
- Like a post
- Comment on a post
Use geotags for local discoverability
Apart from hashtags, you can also make your Instagram Stories and posts discoverable by tagging your location, either the city where you are or where the photo was clicked.
Locations not only have their own Instagram feed but also their own Story similarly like hashtags that you can contribute to when you utilize the location sticker in your own Stories.
Local businesses can attain the most value out of location tags by posting daily and engaging with posts from prospective clients who are physically present in the area.
Run a giveaway git/offer to attract more followers
One of the best types of comments you can get on any social media post, not only on Instagram, is a comment where one user tags a friend. These comments not only help in increasing your post’s engagement, which proves to be very useful to the Instagram algorithm, but every tag attracts new audiences who came through a recommendation and who could possibly win over as a follower.
One of the best ways to encourage this kind of behaviour is by posting relatable content that asks for 1:1 sharing. But a more reliable method to get your customer to tag their friends is by running an offer or gift that will encourage your customer to tag their friends and follow your Instagram account.
Be consistent with your posts
Most of your Instagram followers won’t follow you for what you have posted during the past, but for the promise about what you will post in the coming days. Your customer wants to know what they will get after they hit the follow button.
Having a feed with a constant theme, where you publish at a steady pace, can have as much impact in growing the number of followers. Even a simple pattern can attract new followers if it is communicated at the first glance to the audience who visits your profile.
Check your Instagram bio and consider your last 9 posts as your first impression. Do they communicate a certain degree of consistency through personality, layout or colour?
Your grid’s layout is mostly an underestimated way to get creative with the visual of your feed while adding a rhythm to your publishing consistency and strategy that is worth to follow.
Many accounts that follow this approach are mostly able to spend less effort on developing content by focusing on converting visitors into followers, creating text graphics or other types of content with a fast turnaround and streamlining the whole production of their content in Instagram posts.
Use Instagram tools in the best way
There are plenty of Instagram tools that can help you with your Instagram strategy. Here are a few important ones that will help you to increase the number of audiences and engage them with time.
- Icono Square
Here, we discussed the most effective ways to use Instagram to build a targeted following, but it is not always a number game. As with any social media campaign, the most successful strategy is to be social and authentic.
If you pay attention to engagement, not on just followers, Instagram can be a great channel for your brand that can help your business earn huge revenue.