In today’s modern world, our lives are entwined with the digital world than they were 10 years ago. More than 53% of the population in the world can access the internet from different mobile devices. In general, nearly 42% of people have access to the internet.
If you have a laptop, computer or a smartphone, you also have experienced digital marketing. It could be when you use Google search to find information about products or services, an email you receive, a Facebook ad or an Instagram post.
With so many individuals working, shopping and playing online, it is not surprising that digital marketing is leading its way to the priorities of marketing departments. From upholding relevance in their client’s mind to building brand awareness, businesses across the globe have started investing a lot in digital marketing.
In the current scenario, there is a huge gap in digital skills, with nearly 1,50,000 digital jobs being foretold by 2020. This gap has given rise to a perfect opportunity for people who want to become a digital marketing professional.
The marketing scene has shifted to the digital world. Therefore, increasing the demand for digital marketing experts. If you want to build a career in Digital Marketing, you must be thinking about where and how to start?
There are MBA programs with digital marketing as specialization. There is certification exams like Google Ad Exchange, HubSpot Inbound Marketing Certification, Google Bid Manager and Google Adwords certification. But is attending all these online marketing courses and getting certification enough for becoming a digital marketing expert? Obviously, NO.
You cannot become an expert in Digital Marketing simply by going to a college or doing some courses. It is much more than that.
How did you learn driving? Did you read books for it? No.
You first learned a few basics, joined a course and then practised on free roads until you became an expert. It is the same.
If you want to become one among the flexible, in-demand digital marketing experts, the first and the foremost thing that you should do is understand what digital marketing is.
What are the things involved in Digital Marketing?
Although a lot of literature and information is available online about digital marketing, just finding the right place to start can be a challenging task. And even after you start, how do you move on in a way that ensures that you are proceeding in the right track.
Before you get into the interesting world of digital marketing, you must be aware of its different components. For example, you must learn content marketing, Search Engine Optimization (SEO), Social Media Marketing (SMM), Email marketing, mobile marketing, web analytics, digital display marketing, lead generation tactics and much more.
If you want to know “how to become a digital marketer”, use the following tips to grow your passion and become a digital marketing expert.
· Learn how to leverage data
There is a lot of discussion about the significance of “big data.” However, it is not about data only. It is how you utilize it: You should understand how to become an analyst, so you are doing something extra than simply repeating numbers.
The problem is that the landscape is evolving at a fast pace, making it difficult for marketers to keep up with the changes. Nowadays, it is hard to find marketers who do the job of an analyst by understanding their job.
If you are not comfortable with numbers, that’s fine. At least you should understand the significance of developing and revising the strategies by numbers, then get associated with a person who is good with numbers.
· Take part in networking events
Although there is plenty of information on digital marketing available from sources like online articles and case studies, attending a professional digital marketing event provides you with such benefits that other informational sources simply can’t. At such events, you get the chance to interact with industry experts, take the suggestion from best-in-class digital marketing executives, take notes while listening to the keynote speaker etc. These events include knowledge sessions, workshops, all that can improve your skills.
These types of events or conferences can not only enhance your professional skills, but they offer you an opportunity to build a better professional relationship. Attending digital marketing sessions prove to be one of the best investments one can make in his or her career because while attending such events, you come across various digital marketing companies where you can apply for a job in the future.
· Enroll in a digital marketing course
A digital marketing course acts as the accelerator of one’s career. The only thing that you need to do is join the best digital marketing training institute, study, do projects and assignments. That’s it. The course should include all important facets of digital marketing including:
2) Programmatic Advertising
3) Email marketing
4) Social media management
5) PPC Marketing
· Learn from entrepreneurs and top digital marketing brands
If you want to to know how to become a digital marketing specialist” is disturbing you or if you want to improve your skills then, consider attending a professional digital marketing conference. There are varieties of informative and progressive content online that can help you achieve success in this field.
These digital marketing specialists or entrepreneurs have the expertise, knowledge and experience needed to develop digital content that is accessible for the beginners. And as most of these leaders are in the digital marketing field, they know how to make their content easy to discover on the search engine and social media.
You must have already come across articles from Neil Patel, blogs from Rand Fishkin (CEO and Co-Founder of SEOmoz). Read the bestselling book on digital marketing. This will improve your knowledge and you will come to know about the recent trends in the industry.
· Start blogging
Blogging is a way through which you can make the world know about your ideas, technical skills and voice. There are millions of blogs available online and you as a beginner may not be able to match up with them. Nothing to worry.
The online world is huge. You can establish your own personal brand by writing about relevant subjects. Choose a nice name for your blog based on the topic you want to write. However, make sure the name of your blog is unique.
The first step is you must register your domain with the name you have chosen and subscribe a hosting plan for hosting your blog/website. If possible, try to purchase a .com domain. Next is install a paid or free WordPress theme into your site.
Ensure that theme you choose is responsive. Because nowadays, most of the visitors check websites from their mobile phones, therefore, your website should be responsive.
· Keep yourself updated with Digital Marketing Trends
As programs, social media platforms and apps keep evolving, similarly, digital marketers should interact with the audiences. From making yourself acquainted with online acronyms to understanding how Artificial Intelligence is affecting the way people utilize technology, the world of digital marketing is changing, and it is very important for a digital marketing specialist to keep up with the pace.
To be a proficient digital marketer, ensure that you keep yourself updated with the current industry issues, updates and valuable info. What is the best part? Keeping up with the digital marketing industry is not a difficult task. There are plenty of informative podcasts on digital marketing available.
Whether you subscribe to such publications to receive notifications in your email or prefer tuning into podcast while commuting to your workplace in the morning, this new understanding of the industry can help you in becoming a skilful digital marketing expert.
· Look for a digital marketing internship
An internship is an opportunity for individuals to get exposed to a professional environment that helps them showcase their capabilities. A digital marketing internship can help you to grow your digital marketing portfolio. Although you can take your own time to learn and experience various facets of digital marketing, an internship will help you experience the things that you will face in the professional world.
· Be a better content marketer
Content is the base of marketing. It is why the search was created in the initial stage. A good piece of informative content delivers value to your audience, which ultimately increases leads, engagement, overall organic visits and ultimately, sales.
However, it is not easy to generate good, informative content. The most significant components you must learn are:
A) How to make a documented content marketing strategy
B) How to write content that is 10 times better than your competitors
C) Best methods for promoting your content
D) What type of content does your audience want
Start with these skills to build your content marketing strength and be the best in the industry.
· Join a professional body
Digital marketing is an expanding industry. Being a member of a professional digital marketing body can help you stand ahead of your peers when you start looking for a job. Most often, to start a career in digital marketing, one must undergo a digital marketing training from experts.
With digital marketing growing at such a fast pace, companies are in need of experts who can help their brand stand out from others in the digital world. As the competition for digital marketing is so high these days, it is the right time to learn digital marketing and be one among those skilled marketing professionals. And, what is the best way to become an expert in this field? To join the best digital marketing training institute in Bangalore, Streamlyn Academy.
This institute is popular for offering world-class digital marketing training to students, graduates and professionals. Candidates can learn from highly qualified and practitioners. The professional trainers focus on practical training with theoretical knowledge for improving the current skill set of students.
The digital marketing course followed by the institute is upgraded based on the current industry trends, case studies and syllabus. Along with training students, the institute also offers paid internship and certification to students.
Want to know about our course modules, placement record, how to join, when is our next batch starting? Contact us for all details.