We cannot deny the fact that today almost all businesses are including digital marketing in their promotion activities. With the upsurge in the demand for digital marketers outweighing the supply, there are a lot of opportunities out there for those who want to build a career in this field.
So, what is the publicity all about? Read on to learn more about this interesting field.
Introduction to Digital Marketing
Digital marketing is often defined as marketing efforts that focus on online channels. In a certain way, it is not much different from traditional marketing. It’s like you have a product that you want to sell, and you are looking for different ways to engage with your customers for brand awareness and finally close the sale.
Digital marketing has become an important part of business growth and development. New digital channels and consumer habits show that business is moving to the digital world for marketing themselves, giving rise to a plethora of digital marketing opportunities for professionals.
The abundance of digital marketing opportunity, united with various channels needed to launch a successful marketing strategy signifies that there is plenty of scope for those who have good marketing skills. Building a career in digital marketing also provide professionals with an opportunity to grow and learn.
Digital marketing includes more sales, skills and roles when compared to marketing. Here are a few general areas that a digital marketing expert will probably come across during their career or training:
1. Mobile Marketing
2. Audio/video production
4. Social media
5. Web development
7. Business/marketing strategy
Digital marketing is a fast-paced and demanding job that demands special training and skill set, therefore it is not everyone’s cup of tea. If you are interested in pursuing a career in digital marketing, you are in the right place. Read on to know more about digital marketing, its scope and various career options.
The Scope of Digital Marketing
Digital Marketing is currently booming not only in India but in different parts of the world.
ü It is estimated that by 2021, internet traffic in India will be 291 times the whole internet traffic it was in 2005
ü From 2016 to 2021, internet traffic will rise at an annual growth rate of 32%
ü The number of networked devices in 2015 was 1.4 billion. It is estimated that the numbers will increase to 2.0 billion by 2021
ü IP traffic will reach 5 gigabytes per capita by 2021
ü In 2016, over 1.5 lakh job opportunities were generated in this domain, which increased to nearly 8 lakhs by the first quarter of 2017.
Surveys conducted by various forums have projected that the above-mentioned numbers will grow with Digitalization. The idea of Digital India is being promoted all over the country. Just imagine when a country’s government is actively promoting digital interaction, what will be the scope of Digital Marketing there. Now, let us have a look at various digital marketing career choices you have.
- Digital Marketing Analyst
- Digital Marketing Manager
- Digital Marketing Executive
- Email Marketing Executive
- Google Ads Executive
- Content Marketing Manager
- Content Writers
- Search Engine Marketers
- Inbound Marketing Manager
- Social Media Marketing
- Social Media Executive
- Social Media Analyst
- SEO Executives
- Conversion Rate Optimizer
- Copy Writers
With so many career options, if you are still in doubt regarding the scope and career options in Digital marketing, then here a few reasons that will clear your doubts:
o Exceptional job opportunities: Its versatile and flexible nature makes digital marketing an interesting field. There are plenty of options for those who want to enter the digital marketing world. It is predicted that by 2020 there would be 1,50,000 jobs in digital marketing and there are not enough digital marketing professionals to fill these positions. It is a huge benefit for those who are undergoing digital marketing training. If you are also one among them, it’s a good move as you are preparing yourself for a career where demand is more than supply. Large and small businesses are moving towards digital marketing for promoting their products and services. As a result, they need more and more digital marketers. It’s the right time for you to take the benefit.
o The scope of learning new things: Similarly like any other industry, constant learning is important to attain exponential progress in digital marketing. Unlike other industries, learning is in the digital marketing industry is based on technology which is constantly evolving. Similarly, like tools and software that are popular today may become obsolete in the future, digital marketing strategies that are prominent today may evolve to bigger strategies down the line. One of the best ways to upgrade your digital marketing knowledge is to enroll in digital marketing courses.
o Get highly paid: We have already discussed how demand for digital marketers is more than supply. Keeping this situation in mind, all of us know what is next- the product’s value increases with the price. When you work in a productive industry with a shortage of skills you can consider yourself as a commodity and negotiate your salary based on that. With the huge demand for digital marketers exceeding the supply, you can expect a high salary based on demand to supply equation.
o Start your own career: Getting into a job is not the only career path you can take in the digital marketing world. There are many other options to go solo and still have a booming career. You can start your own blog and focus on building a huge fan base. You can even test your skills by taking the online test like Google Analytics exam. Once you are a certified Digital Marketer you can add the certificates to your social media accounts like LinkedIn so that recruiters who are searching for people like you can shortlist you based on their requirements. Also, there are so many freelancing options available where you can work from home or based on your timing preferences.
o It’s a growing industry: The growth in this sector is steady and fast. With an ever-increasing demand for digital marketers, there will never be a dearth of career opportunities in the future. If you are creative, have problem-solving skills and know how to engage your customers, then the world of Digital Marketing has an ocean of career opportunities for you.
Who can excel in this field?
Everyone can build a career in digital marketing. It totally depends on the person’s interests. Having a good technical knowledge is not necessary, though if you have a piece of knowledge about coding or web design, you can be ahead of rest of the crowd.
As this is such a dynamic field that needs ongoing learning, you must be a self-starter, i.e. you should have the willingness to learn new techniques and skills yourself. If you want to be a digital marketing expert, you should be a problem-solver. If you are innovative, a leader, creative, problem-solver and curious to learn new things, you will probably outshine in most of the digital marketing areas.
If you have a background in copy writing, web development, design or marketing management, you have got plenty of skills that can be used in digital marketing career as well. You will possibly want to get started on your own branding and establish a portfolio for building a unique digital presence.
It is difficult to stay on top all the recent trends but understanding the upcoming trends like virtual reality and AI is an excellent point to focus on.
One of the unique things about a digital marketing career is you don’t require any specific qualification. But, yes having a certification in Digital Marketing plays a vital role. Digital marketing businesses hire people with required skills and then they mould them up in specific domain including inbound marketing, affiliate marketer, search engine marketing, social media specialist or client servicing. There are several digital marketing certifications aligned with industry practices that you can add to your resume. This will make you stand out from the crowd. If you want to prove your worth in a digital marketing agency, become a certified digital marketing professional today!
As more and more businesses are moving towards digital marketing, the demand for digital marketing experts is high. This demand has led to the opening of various digital marketing institutes for students who want to learn digital marketing. However, this has led to confusions too? As there are so many digital marketing training centres, students find it difficult to choose the best among them. Before choosing an institute, one should do thorough research and then select one.
Sponsored ads in your Facebook feed, promotional emails that you receive from your favourite brand, those funny tweets, all have one common thing. They are done by digital marketers. Also, professionally known as content marketers, social media experts, the main role of digital marketers is to promote the product or service through the internet.
Are you too interested in these roles? If so, you must learn digital marketing. Not sure from where to seek help? We, at Streamlyn Academy, are here to help you! We provide comprehensive digital marketing course with Programmatic Advertising for professionals and graduates. What are you waiting for? Contact us now and take the first step towards a successful career.