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 BASIC 






The chapter is designed to help candidates from different educational/work backgrounds to understand what digital marketing all about is and how it functions. It talks about the concepts of device, browser, www, cookies and the different types of digital channels. The concepts are important to learn as they are the foundation to Digital Marketing.

The topics covered are:

  • Evolution of Internet
  • Overview of Marketing
  • What Is Digital Marketing
  • Evolution of Digital Marketing
  • Channels of Digital Marketing
  • Marketing in The Digital World
  • Global Trends in Digital & Annual Spend
  • Digital Channels-Paid, Owned and Earned
  • Job Prospects in Digital Marketing
  • Device, Browser, Cookie
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 Web Hosting & Blogging 






Get into the world of live blogging and website creation by understand the concept of Domain and web hosting. Learn how to start a blog, choose the blogging platform, effectively design your blog and host it on your own domain

The topics covered are:

  • Domain
  • Website Creation
  • Web Hosting
  • Blogging
  • HTML
  • Wordpress
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 Data Analytics 






The chapter covers a wide range of topics to master you in data analytics and its related concepts. The entire strategy of digital marketing campaigns is based on how well a digital marketer can analyze the website data and make use of it.

  • Landing page optimization: Understand what landing pages are and how can they perform better for you in generating sales and leads. The topic deals in details about the need to optimize landing pages as a part of conversion optimization.
  • Sitexml: Understand the concept of XML sitemaps and how google uses the site map to determine the structure of your web site.
  • Heatmap: Understanding how and where a visitor interact with your website is as important as generating traffic to the web site. Heatmap analysis helps you understand the same using a visualization map.
  • Google Analytics, Alexa: It’s not only about the google analytics tool. You need a thorough understanding about the different other analytical tools being used in the industry.
  • Google analytics is a service offered by google that tracks and reports website traffic. It is now the most widely used web analytics service on the internet.
  • Alexa is one of the services related to statistics and website ranking. Alexa Ranking is a simple scheme of allotting ranks to blogs or websites. According to this scheme, ranks are allotted to a blog or website by finding out the number of visitors of a website at some particular point of time.
  • Keyword Strategy: Use keywords effectively in your business and ad campaigns to attract your target market audience. Keywords are the base of google marketing. Using of keywords strategically enhances website traffic and conversionss

The topics covered are:

  • Landing Page Optimization
  • Sitexml
  • Heatmap
  • Keyword Strategy
  • Google Analytics
  • Alexa
  • Similar Web
  • SEMRUSH
  • Ahrefs
  • Majestic
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 Advertisement Metrices 






Measuring the success of your online advertisements is the key to an effective campaign. Online advertisements use different metrices to measure the same. These metrices are used to measure paid search, social media advertisement performances, display ad performances and many more. Different calculations with these metrices are involved for measuring the conversions, attribution and most importantly, the user engagement with your advertisement/website. This module tells you all about the advertisement metrices and the different calculations involved therewith. Real time data will be provided to make you perfect in these calculations and become an expert in digital marketing strategies.

The topics covered are:

  • Impressions
  • Clicks
  • CTR
  • Conversions
  • Attribution
  • User Engagement
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 Data Tracking and Behavioral Analytics 






This is a part of user behavior analytics. Learn to use different tools to track user behavior and design effective fresh digital marketing campaigns and retargeting campaigns. Learn how pixels work and effectively use pixels to track your user behavior.

The topics covered are:

  • User Behavior
  • User Tracking
  • Pixel Types & Tracking- All About Pixel
  • Google Tag Manager
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 SEO and Search Engine Marketing 






This module trains you on the different aspects of a search engine like indexing, crawling, SEO and SEM. Search engine optimization requires several techniques to rank your website in the 1st page of google SERP. You will learn about the meta tags and the different types of linking in this module.

The module also covers the different layers of internet. The module talks about robot.txt which are standards used by web sites to communicate with web crawlers and other web robots.

Apart from SEO, you also learn SEM in a detailed manner in this module. You are trained in PPC advertisements of google and the keyword planner with live examples.
Your practical involves working live with google AdWords, SEO and the google keyword planner.

The topics covered are:

  • Search Engine
  • Indexing
  • HTTP Vs FTP
  • robot.txt
  • Meta Tags
  • SEO
  • Sitelinking
  • Backlinking
  • SEM
  • PPC
  • Google Keyword Planner
  • Adwords
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 Promoting and Monetizing Web Sites and Mobile Applications 








Google Adsense and adMob are the two programs of google that allows you/publishers to insert a small HTML code into your website/mobile app and have ads appear that are relevant to the content of the site. This module masters you on google Adsense and Admob programs.

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 Multiple Marketing Channels 






Digital Marketing channels are many. Here you learn

  • How effectively you can use the YouTube channel for video and display advertisements and do an effective branding.
  • Email Marketing using various tools and lead generation. Work live with these tools to learn the concepts.
  • Affiliate marketing tactics and the procedure.
  • Social media marketing using FaceBook, Twitter, LinkedIn etc. Work live with social media marketing.
  • Learn the various types of content marketing and online reputation management that improves how others see you when they look for you online.
  • Understanding Sales Through Digital Marketing
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 Understanding Sales Through Digital Marketing 








The goal of any digital marketer is revenue generation. Conversion is the back bone of any digital marketer.

The sales cycle is to understand and effectively work with all activities associated with closing a sale. The digital technology has transformed the sales process. The consumer habits have changed and there is a need of a selling strategy which ensures that the digital assets are aligned with other activities that drive sales. This module trains you on the media planning and the sales cycle of a digital marketing campaign.

The topics covered are:

  • Sales Cycle
  • Media Planning
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 Google Digital Marketing (DoubleClick) Suite 








Technology changes in a rapid way and so do the digital marketing technology. Programmatic advertising is taking over the normal digital marketing strategies very fast. Google DoubleClick started ruling the entire programmatic advertising world. Publishers and Buyers are the two pillars of the advertising industry.

This module trains you on the DoubleClick technology for publishers (DFP). Adserver and Adserving are also covered up in details in this module.

The topics covered are:

  • Adserver/Adserving
  • Double Click for Publishers (DFP)
  • Google Bid Manager (GBM/DBM)
  • Other DoubleClick Products
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 Digital Advertising Channels 








The different advertising channels in digital marketing comprise of Display, Mobile, Video, Native, In-Image, Richmedia and others. The different types of creatives assist these advertising channels. Master digital advertising with hands on these channels.

The topics covered are:

  • Display
  • Mobile
  • Video
  • Native
  • In-Image
  • Richmedia
  • TextAd
  • Creatives
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 Real Time Advertising Technology

and Platforms
 










The Programmatic Advertising framework is based on several technologies apart from the DFP. The real time bidding helps advertisers and sellers to automatically purchase and sell the digital inventories.

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. On the other hand, a supply-side platform(SSP) is a technology platform to enable web publishers to manage their advertising space inventory, fill it with ads, and receive revenue. Both the technologies are bridged by the RTB or Real Time Bidding and a Bidder.

The topics covered are:

  • Real- Time Bidding(RTB)
  • Demand Side Platform (DSP)
  • Supply Side Platform (SSP)
  • Bidder
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 Tracking and Trafficking 








The target of any organization is to receive quality traffic and not just traffic. Tracking and Trafficking enables you to track the quality of the traffic in your web site and take necessary actions. The process comprises of

  • Advertising operations, that deals with the processes that support the sale and delivery of online advertising.
  • Viewability of Advertisements & Traffic quality maintenance.
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 Data Warehouse for Publishers and Sellers 








As digital media grows, more complex and more user data is created and collected on a daily basis. Marketers, Agencies and Publishers need better way to buy, sell and manage audience data. A Data Management Platform (DMP) is the backbone of this data driven marketing. It serves as a platform to collect, organize and activate first and third part audience data from varies sources.

The topics covered are:

  • Data Management Platforms (DMP)
  • 1st Party/3rd Party Data
  • Remarketing/Retargeting
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 Integrations 








A successful integrated digital marketing plan helps the organization to increase the effectiveness of its marketing strategies and sales. The different types of connections (S2S, API, SDK, Tags) helps in seamless cross channel advertising and sales.

Learn about the different connections to enable cross- Channel advertising and marketing of products/ Services.

The topics covered are:

  • Connections(S2S/API/RTB/SDK/Tags)
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 Managing a Campaign 








Campaign management implements public relations, product development and sales to create, execute, monitor and measure marketing programs directed at specifically target audiences. It involves developing a pricing as well as a sales strategy to maximize profits.

The topics covered are:

  • Campaign Management
  • Account Management
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 Cretive Desigining (Ads)  








A Digital marketer must have the knowledge of ad designs. Profissional designers will take care of developing your skills in ad designing.

The topics covered are:

  • Idea/Concept of Advertisements
  • Creating Advertisement Designs using basic designing Tools
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 Preparing for the Job Market 








Streamlyn Academy provides 100% placement assistance to all their candidates who successfully complete the Progressive Digital Marketing course. Ms. Excel and Communication skills play an important role in the industry for any candidate to get employed. Advanced excel, Interview preparation with both technical and nontechnical aspect are a part of the curriculum with one classes per week. This helps the candidate to get prepared for the interview process and get employed seamlessly.

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 Freelancing options for a Digital Marketer 








Freelancing is becoming a popular profession by choice rapidly. Freelancers serve the requirements of certain clients over a long stretch of time.

The various topics covered under this section are as follows:
1. How to build a successful career in freelancing.
2. Advantages and disadvantages of freelancing
3. Finding freelancing works
4. Identifying target clients based on the goal one sets for himself/herself
5. Pricing strategies for the service to be provided & developing negotiation skills

Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Basic


Trains you on the essential topics of concern like evolution of Digital Marketing, Channels of Digital Marketing, concept of cookie & browser etc. enabling you start learning the techniques of Digital Marketing.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Web Hosting & Blogging


Working in the live environment of Digital Marketing requires a Domain & web-hosting.




Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Data Analytics


Analytics is the back bone of any successful Digital Marketing campaign. Learn the techniques to analyze the data using different analytical tools from professionals of IITs and IIMs.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Advertisement Metrices


The online advertisement world counts on different parameters to measure the effectiveness of the advertisements. Details of the metrices are dealt in this section by highly experienced professionals.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Data Tracking And Behavioral Analytics


As a digital marketer one needs to understand the behavour of the consumers to plan the digital marketing campaigns effectively. Appropriate use of pixels play an important role in analyzing the same.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

SEO And Search Engine Marketing


The topic deals with google PPC, Keywords, ranking of web sites in the search engines and all techniques related to them. This is the base of any digital marketer.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Promoting And Monetizing Web-Sites And Mobile Applications


Creating and understanding AdSense and AdMob. As mobile users are ever increasing globally, working with mobile app advertising platform is equally important for any digital marketer today.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Multiple Marketing Channels


Trains you on different channels of digital marketing. The chapter deals with affiliate marketing, Social media marketing, Email Marketing and even content marketing.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Understanding Sales Through Digital Marketing


What is the job of a digital marketer? Media Planning and understanding the Sales cycle enhances your digital marketing skills.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Google Digital Marketing (DoubleClick) Suite


Programmatic Advertisement is the latest advancement in digital marketing. Know all about DoubleClick for publishers, automated adserving and more.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Digital Advertising Channels


Learn about Video, In-Image, Richmedia and various different types of advertisements.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Real Time Advertising Technology And Platforms


Programmatic Advertising is dependent on real time bidding and automated purchasing and selling of ad inventories. This module deals with RTB, SSP, DSP and so on.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Tracking And Trafficking


A digital marketer should concentrate on the traffic quality and in turn the different ad operations. Tracking and Trafficking completely deals with maintaining the quality of traffic using different concepts and tools.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Data Warehouse For Publishers And Sellers


Publishers and Sellers of digital advertisements are the key role players in the digital marketing industry. Data Management Platforms(DMP) are effectively used for retargeting. Learn all about retargeting here.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Integrations


The module talks about different types of tags and tag management API in digital marketing.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Managing A Campaign


Last but not the least, an effective management of digital marketing campaigns and account management is an art that needs to be learned. The module trains you on managing campaigns by professionals in the job since a decade.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Cretive Desigining (Ads)



A Digital marketer must have the knowledge of ad designs. Profissional designers will take care of developing your skills in ad designing.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Preparing For The Job Market



Out placement team and IT trainers will take care of developing your skills in reporting and other necessary skills to help you crack interviews.

Read More
Digital Marketing courses in Bangalore, Search Engine Optimization, Search Engine Marketing

Freelancing options for a Digital Marketer


A Digital Marketer is always not necessarily committed to a particular job or employer. They can be self employed with the skills they are equipped with.

Read More

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