Course Description

The chapter covers a wide range of topics to master you in data analytics and its related concepts. The entire strategy of digital marketing campaigns is based on how well a digital marketer can analyze the website data and make use of it.

  • Landing page optimization: Understand what landing pages are and how can they perform better for you in generating sales and leads. The topic deals in details about the need to optimize landing pages as a part of conversion optimization.
  • Sitexml: Understand the concept of XML sitemaps and how google uses the site map to determine the structure of your web site.
  • Heatmap: Understanding how and where a visitor interact with your website is as important as generating traffic to the web site. Heatmap analysis helps you understand the same using a visualization map.
  • Google Analytics, Alexa: It’s not only about the google analytics tool. You need a thorough understanding about the different other analytical tools being used in the industry.
  • Google analytics is a service offered by google that tracks and reports website traffic. It is now the most widely used web analytics service on the internet.
  • Alexa is one of the services related to statistics and website ranking. Alexa Ranking is a simple scheme of allotting ranks to blogs or websites. According to this scheme, ranks are allotted to a blog or website by finding out the number of visitors of a website at some particular point of time.
  • Keyword Strategy: Use keywords effectively in your business and ad campaigns to attract your target market audience. Keywords are the base of google marketing. Using of keywords strategically enhances website traffic and conversionss


  • Landing Page Optimization
  • Sitexml
  • Heatmap
  • Keyword Strategy
  • Google Analytics
  • Alexa
  • Similar Web
  • Ahrefs
  • Majestic


  1. Over 37 lectures and 55.5 hours of content!
  2. Live project end to end software testing training Included.
  3. Learn Software Testing and Automation basics from a professional trainer from your own desk.
  4. Information packed practical training starting from basics to advanced testing techniques.
  5. Best suitable for beginners to advanced level users and who learn faster when demonstrated.
  6. Course content designed by considering current software testing technology and the job market.
  7. Practical assignments at the end of every session.
  8. Practical learning experience with live project work and examples.
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