Trains you on the essential topics of concern like evolution of Digital Marketing, Channels of Digital Marketing, concept of cookie & browser etc. enabling you start learning the techniques of Digital Marketing.
A digital marketer should concentrate on the traffic quality and in turn the different ad operations. Tracking and Trafficking completely deals with maintaining the quality of traffic using different concepts and tools.
Publishers and Sellers of digital advertisements are the key role players in the digital marketing industry. Data Management Platforms(DMP) are effectively used for retargeting. Learn all about retargeting here.
Last but not the least, an effective management of digital marketing campaigns and account management is an art that needs to be learned. The module trains you on managing campaigns by professionals in the job since a decade.