REAL TIME ADVERTISING TECHNOLOGY AND PLATFORMS

Course Description

Programmatic Advertising is dependent on real time bidding and automated purchasing and selling of ad inventories. This module deals with RTB, SSP, DSP and so on.

The Programmatic Advertising framework is based on several technologies apart from the DFP. The real time bidding helps advertisers and sellers to automatically purchase and sell the digital inventories.

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. On the other hand, a supply-side platform(SSP) is a technology platform to enable web publishers to manage their advertising space inventory, fill it with ads, and receive revenue. Both the technologies are bridged by the RTB or Real Time Bidding and a Bidder.

THE TOPICS COVERED ARE:

  • Real- Time Bidding(RTB)
  • Demand Side Platform (DSP)
  • Supply Side Platform (SSP)
  • Bidder

Curriculum

  1. Over 37 lectures and 55.5 hours of content!
  2. Live project end to end software testing training Included.
  3. Learn Software Testing and Automation basics from a professional trainer from your own desk.
  4. Information packed practical training starting from basics to advanced testing techniques.
  5. Best suitable for beginners to advanced level users and who learn faster when demonstrated.
  6. Course content designed by considering current software testing technology and the job market.
  7. Practical assignments at the end of every session.
  8. Practical learning experience with live project work and examples.
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